With the growing popularity of connected TV (CTV) viewing, YouTube has shared fresh tips to help creators optimize their content for CTV consumption, ensuring they make the most of the larger screen experience.
This is something to take into account.
Earlier this year, YouTube revealed that users now watch over a billion hours of content on TV screens daily, with views of YouTube Shorts on CTVs increasing by more than 100% year-over-year.
Additionally, Nielsen reported that YouTube was the leading streaming platform by watch time in 2023.
So, it’s clear that a significant amount of YouTube content is being viewed on TV sets, offering creators an enhanced opportunity for more immersive content and promotion.
To maximize this, YouTube has provided five tips:
- Use your analytics to track TV viewing behaviours’ – YouTube says that Channel managers can track their audience’s TV engagement behaviours within YouTube Analytics. “On your computer, go to “Advanced Mode”, and filter by “Device Type” to see your TV watch time and views. You can even track your count of new subscribers from TV who found you while browsing your channel page while watching your long-form videos, or while scrolling through your Shorts content.”
- Create for higher quality playback – YouTube notes that many TVs are now 4K compatible, and creators should note this in their process: “Uploading in 4K ensures your content looks its absolute best. Good lighting during filming and consistent color grading while editing can help create a polished, professional look that keeps your viewers immersed.”
- Consider your thumbnails – YouTube says that thumbnails are “supersized” on TV screens, so it’s important to ensure they are high quality, and high resolution, to maximize impact.
- Episodic content works best – YouTube says that episodic content that keeps viewers coming back can be a great way to maximize return CTV viewers: “If you want to hook your TV audience, try building your channel around familiar frameworks, recurring themes, or beloved characters.”
- Optimize your Channel page – Finally, YouTube also notes that Channel pages are blown up on the big screen as well, so it’s important to optimize your visuals for maximum impact. “Choose a clean design that’s easy to see from afar and upload a high-resolution image (2560 x 1440 pixels, 6MB max).”
These useful tips can help ensure that your YouTube channel and content stand out on the larger screen.
As more people continue to watch YouTube on their TV sets, it’s important to think about how you can leverage this trend to boost your performance.
You can explore YouTube’s complete CTV tips here
Source: Social Media Today
Find more information here: http://bit.ly/2BPQn38
For more information contact us at: team@360pr.pixxels.dev