TikTok Launches Automated Ad Targeting Features for the Holiday Season
TikTok has introduced a series of new ad automation features aimed at boosting advertiser engagement ahead of the holiday season. The most notable addition is “Smart+,” a fully automated ad solution that handles the entire ad creation, placement, and bidding process, streamlining campaigns for advertisers. As explained by TikTok: “Smart+ automates the performance advertising process […]
Snapchat Announced New Partnership with Fospha to Provide More In-Depth Campaign Analytics
Snapchat has announced a new partnership with digital measurement platform Fospha which will facilitate more advanced tracking of campaign performance within the app. Snapchat stated that: “[The partnership will] help marketers measure the impact and effectiveness of their Snapchat campaigns, with an emphasis on cross-marketing ROAS. Fospha leverages a combination of Multi-Touch Attribution (MTA) and […]
Meta added ad-free Facebook and Instagram subscriptions in Europe
Meta decided to add ad subscriptions for Facebook and Instagram users in Europe. As of this week, users in the EU, EEA, and Switzerland now they have the choice to either continue using these platforms with personalized ads or pay a fee to remove sponsored posts completely. Users who decide to pay for the subscription, […]