TikTok Ads Update: Smarter Placements for More Visibility
TikTok is redefining how brands connect with audiences by expanding ad placements and sponsorship options that put your business in the spotlight. With its latest updates to the TikTok Pulse program and exclusive content sponsorships, advertisers can now achieve premium placement next to high-performing, culturally relevant content—maximizing both reach and relevance. What Is TikTok Pulse? […]
Boosting Conversions with Meta’s Click-to-Message Ads
As digital communication shifts toward private, real-time conversations, Meta’s click-to-message ads are emerging as one of the most effective ways to engage audiences and drive conversions. These message ads allow brands to open direct conversations with users via Messenger, Instagram Direct, or WhatsApp, creating meaningful interactions at scale. At 360 PR Consultants, we view this […]
Meta’s Latest Ad Trends: What Marketers Should Know in 2025
As Meta ads continue to evolve across Facebook, Instagram, and Threads, the platform’s latest earnings report sheds light on where marketers should focus their efforts. From AI innovations to video-first content, these updates offer a roadmap for brands looking to stay competitive in 2025. Here are the top trends marketers need to watch. AI Tools […]
Meta Enhances Ad Targeting with Google Analytics Integration
In today’s competitive digital marketing landscape, success hinges on data. Recognizing this, Meta is expanding its integration with Google Analytics, offering advertisers a new way to connect insights across platforms and fine-tune ad targeting strategies. This integration empowers marketers to track web performance more effectively, optimize campaign results, and gain a clearer picture of the […]
Meta’s Advantage+ Catalog Ads Update: What Advertisers Need to Know for Better Performance
Meta continues to refine its advertising capabilities, and its latest update to Advantage+ catalog ads is another step toward increased automation. This change impacts advertisers by removing the “Audience Types” option for Advantage+ catalog ads with the sales objective. While this limits direct targeting choices, businesses can still use catalog custom audiences to maintain control […]
LinkedIn Shares Tips for Promoting Live Events [Infographic]
While LinkedIn continues to focus on video content—particularly with its TikTok-style immersive video feed—it’s also experiencing growth in live event broadcasts within the platform. According to LinkedIn, LinkedIn Live Video events increased by 15.3% in 2024, highlighting their potential to become a key feature of the platform. In fact, live events may hold more value […]
LinkedIn Unveils Updates for Event Ads and AI Campaign Features
LinkedIn has introduced new advertising options aimed at helping marketers leverage the growing popularity of video content on the platform, along with enhancements to its automated campaign creation process. First off, LinkedIn’s rolling out some new updates for its Live Event Ads, offering businesses more opportunities to showcase their promotions during live-stream broadcasts on the […]
YouTube Increases Access to Pause Screen Ads
After testing pause screen ads over the past few years, YouTube has now made this ad placement available to all advertisers, offering brands an additional way to connect with viewers on the platform. As shown in this example, pause screen ads are now visible to more viewers on the Connected TV app, featuring targeted promotions […]
Meta Releases a New Holiday Marketing Guide
Want to get the most out of your social media marketing this holiday season? Meta’s new holiday marketing guide is here to help. It offers a wealth of tips and advice to guide you with your planning, with a particular emphasis on Reels ads and the latest advancements in AI tools. You can download the […]