TikTok Launches Automated Ad Targeting Features for the Holiday Season
TikTok has introduced a series of new ad automation features aimed at boosting advertiser engagement ahead of the holiday season. The most notable addition is “Smart+,” a fully automated ad solution that handles the entire ad creation, placement, and bidding process, streamlining campaigns for advertisers. As explained by TikTok: “Smart+ automates the performance advertising process […]
Pinterest Enhances Campaign Automation Features
Pinterest is introducing its own version of Meta’s Advantage+ AI-driven campaigns, which leverage machine learning and platform insights to streamline and automate the entire campaign process. As explained by Pinterest: “Starting today, we are unveiling our new lineup of AI and automation lower-funnel ad products, the Pinterest Performance+ suite. Every advertiser globally now has the […]