What is an API and how Does it Work

Most likely, you are following the social media marketing news, and you most probably have read several stories about APIs, mostly with third-party applications. Thus, if you are not a programmer, you may not understand exactly what an API is, and how it is related to digital marketing systems. To provide you with some insight […]

Google Reveals Next Step Toward Removal of Tracking Cookies

Google announced that on January 4 2024 it will begin limiting cross-site tracking from some users by restricting website access to third-party cookies by default. Google decided to move to the next stage of its program in order to phase out web tracking cookies with the implementation of a new “Tracking Protection” option, which will […]

ChatGPT: How To Train ChatGPT To Write In Your Brand’s Tone of Voice

If you are looking for new ways to improve your ChatGPT output, and you want to train it to write in a more specific and unique tone of voice, to fit better to your branding, then you are at the right place. The Creative Marketer shared his ChatGPT prompt tips in an infographic. With the […]

Snapchat Announced New Generative AI Elements for Snapchat+ Subscribers

Social Media platform Snapchat, has announced new generative AI elements for Snapchat+ subscribers. Snapchat now has up to 7 million paying members, up from 5 million in only three months. With this new addition, Snapchat is adding a new way to create visuals in the composer, using text prompts to produce AI images. In the […]

WhatsApp Launched a ‘View Once’ for Audio Messages

WhatsApp messaging platform made a relatively minor update for Audio Messages and launched a  “View Once” functionality, in addition to text updates. WhatsApp stated: “We introduced View Once for photos and videos back in 2021 to add another layer of privacy to your messages. Today, we’re excited to announce you can now send a voice […]

5 Killer Strategies to Improve Your Social Media Marketing Performance in 2024

The Team from Giraffe Social Media recently created an infographic with the five most effective strategies for social media growth. In the infographic the provide some new tips on the best ways to get more out of your social media efforts through engagement, consistent posting, analytics, and ads. Source: Social Media Today Find more information here: http://bit.ly/2BPQn38 […]

Reddit Added New Elements to its Reply Stream Ad Placements

Reddit announced two new elements to its Conversation Placement ads, with Carousel and Product display options now available within chat streams in the app. Initially Reddit has launched its Conversation ads back in September 2021, enabling advertisers to promote their products direct within its highly engaged post comment threads. This new update will offer alternative […]

TikTok Launches New ‘Creative Cards’ to Provide Content Inspiration

TikTok made it easy for content creators to come up with a new series of Creative Cards. Creative Cards are simple, data-backed prompts that are designed to help creators think about potential content ideas. The new TikTok Creative Card deck enables users to digitally tap through for notes of inspiration, including specific prompts based on […]

Meta Has Expanded Access to Its Content and Library API To Facilitate Data Research

Meta has announced that is expanding access to its updated Content Library and API tools, which means that it will enable researchers to study Facebook and Instagram content, in order to uncover key usage trends and insights and ideally help to better inform social platform policy. Meta was always providing a level of access to […]