5 Things to Avoid in Your Digital Marketing Interview
Job interviews can be a nerve-racking experience, particularly if you going for a new type of job and you aren’t completely confident in your skills. The demand for skilled Digital Marketers continues to grow, year by year and there’s a lot of competition out there for this position. Digital marketing positions have great prospects and […]
Google: Launches Blue Checkmarks for Verified Brands in Gmail
While Twitter seems intent on undermining the integrity of the blue checkmark as an indicator of trust, Google’s implementing its own blue checkmark system. Now Gmail users will see new blue ticks appear next to approved brand profiles in their inbox. According to Google: “In 2021, we introduced Brand Indicators for Message Identification (BIMI) in […]
Meta: New AR and Shopping Ads
Meta has previewed some of its new AR and Reels ad options, which will help brands tap into the popularity of each format. Meta also is looking to continue building its in-stream commerce tools, as part of a resurgence of its in-app shopping efforts. Meta made the announcements at IAB Newfronts last week, where it […]
How Share of Voice Tools Can Enhance Your Marketing Strategy
Marketing is a competitive landscape, and sometimes even having the greatest products or services is not enough. Businesses must establish themselves as leaders and be more visible across places that actually matter and thus capture the attention of their audiences. A brand’s online presence in the marketplace has become more critical and it is important […]
Case Study: Apple’s Marketing Strategy
Case study: Apple’s Marketing Strategy – EOS Mktg&Communication by Gabriele Lazzari In this case study below contacted by Gabriele Lazzari from EOS Marketing & Communication company, we will explore the success of the Apple brand based mostly on a unique marketing and communication strategy that manages to attract new customers and turn them into avid […]
AI-powered chatbot ChatGPT: What Is It and How to Use It?
If you have been paying attention to the news cycle or scrolling through your social media feed, then chances are you have heard about the new AI-powered chatbox that everyone is talking about named ChatGPT. ChatGPT has dazzled the internet with AI-generated content, morphing from a novel chatbot into a piece of technology that is […]
Facebook: Leading Audience Insights Tools Every Marketer Should Know
When creating a specific audience when you’re creating your content for Facebook, that doesn’t mean that the same audience that you created will interact with your page the most. It could be that your target audience simply doesn’t find your posts to be compelling content. In order to determine if this is true you need […]
Instagram Provides the Capability to Show As much as 5 Hyperlinks in Your Bio
Instagram Platform has right now launched one of its most requested characteristic updates. It’s giving customers the power to add up to five links in their IG bio, increasing its capability to drive visitors. According to Instagram: “Beginning right now, the replace will make it simpler for creators and different customers to focus on their […]
Twitter: Launches Video Marketing Education Course
Twitter has launched a new educational course for video marketing purposes. The series contains eight-part that teaches you how to create promo videos that stand out. The series is called “Unskippable” and it consists of only 2-minute videos on different topics such as creating engagement, creating attention, the right video layout, and more. According to […]