How to extract value from Customer Data
Multiple online platforms and networks use data collected from customers to identify trends and emerging patterns in consumer behavior. Critically analyzing and leveraging value from consumer data can provide your company with a competitive edge in order to stand out in the face of competition. So how does a business collect daily data and find […]
Competitive Analysis in Digital Marketing
When companies want to develop digital marketing strategies they also start their competitor analysis. Digital competitive analysis is a key part of your digital marketing strategy. It helps you understand the digital strategies of your competitors so you can leverage your strengths and minimize your weaknesses to build and grow your business. It is important […]
Pinterest Analytics: How to use them
If you currently working in a digital agency or for a brand that creates visual content, Pinterest is the ideal platform and network for you. Is one of the most popular visual discovery platforms, and it is the main platform where people get inspiration by creating different mood boards using pins. Pinterest has over 445 […]
Guide to Landing pages: 5 best practices
Regardless of how you landed on the page, through ads or links, or social media, landing pages are the first thing a customer will see. Landing pages play a crucial part in driving your conversions and helping meet your sales goals. Good landing pages have certain qualities, with a clear objective, USP, benefits, and singularity […]
Email Marketing Metrics: A Practical Guide
After launching your first email marketing campaign, it is important to learn about the metrics that let you know if your email marketing strategy actually works and is effective. The first thing you need to do is to identify the marketing metrics that let you know if your time and resources aren’t wasted. Below we […]
Public Relations: Tips that every executive needs to know about
Public relations is often a term that is often misunderstood, however when it comes to business, and especially in marketing, public relations are how you communicate to your various audiences. It’s about maintaining relationships, relaying the right messages at the right time, and knowing when is the right time to do so. Public relations professionals […]
How to Use Google AdWords for Your Business
When you enter the business world, their many things you have to consider and one of them is how to advertise your brand-new company. One of the most cost-effective and long-lasting options other than Facebook and Instagram ads and campaigns is Google AdWords. Google AdWords is an advertising program that enables business owners to create […]
Instagram Analytics and how to use them
Instagram is one of the most powerful social media platforms. It’s a widely used medium for effective influencer marketing and it is still growing as a way for brands to connect with customers. Currently, Instagram is one the most popular platform offering shoppable posts to emphasize reel and video creation. Instagram is also one of […]
Meta: New «professional mode» available to all global creators
Meta Professional Mode is now available to all creators globally, providing more options to help creators build their presence in the application. It is similar to (Pages) for businesses, it gives creators the option to own a separate Facebook profile entity to promote their work, and build an audience. The new version of Facebook (META) […]