Meta prompts advertisers to avoid the 30% Apple service charge for boosted posts
Apple will begin charging iOS users a 30% service charge on boosted posts when they’re purchased in Meta’s apps like Facebook and Instagram, thus Meta is pushing onto buyers, not to absorb that extra cost, and announced new ways to help small businesses avoid paying Apple’s fees on ad campaigns in its apps. The update […]
Google Launches Next-Level AI System named Gemini
On the 8th of February, Google announced the launch of its next-generation AI chatbot tool, while it’s also renaming “Bard” to “Gemini”, which is also the name of its AI language model that powers the system. The AI chatbot tool, Gemini will facilitate a broader range of use cases, making it easier to generate text […]
Tiktok’s Testing a New Way To Facilitate Engagement Between Creators and Paying Subscribers
TikTok is testing a new live engagement feature called “Sub Space”, which is a subscriber only, chat-like addition that’ll ideally help to incentivize more sign-ups, by giving paying subscribers dedicated focus in live chats. As you can see in the above screenshots, shared by Jonah Manzano, Sub Space is a new option within TikTok’s Live […]
Snapchat’s Super Bowl LVIII Activations Include AR Lenses and Spotlight Prizes
Snapchat announced new activations for the Super Bowl, including a range of AR features to help users show their fandom during the big game that will take place on Monday 12 of February. To begin with, Snapchat also offers new Super Bowl prediction Lens, which enables users to test their forecasting powers around various game […]
X Makes Its Vertical Video Feed Ads Available to All Advertisers
X announced that expands access to its new vertical video ads, which are displayed within its dedicated video feed, that’s activated when a user taps through on a specific video clip in-stream. Most probably you would assume that many people are watching videos in the app, given that the majority of X’s usage is in […]
A Guide to Marketing on Threads
Threads are now a trend on the social media scene, and they had made a serious noise in the last couple of weeks! Thread positions their self as an alternative to X (Twitter), this Meta-owned microblogging platform currently boasts more than 100 million downloads – with more joining the party each day. Since its launch […]
YouTube announced that Thumbnail A/B Testing Option Is Coming Soon
YouTube has announced some good news for YouTube creators. In June 2023, YouTube has previewed its coming A/B thumbnail testing option, which will provide another means to help creators optimize their content performance. As demonstrated in the above clip, YouTube’s thumbnail testing option will enable creators to upload three thumbnail variations for each video, then […]
LinkedIn’s Rolling Out a New Sponsored Post Option to Maximize Content Benefits
LinkedIn unrolls a new ad consideration, with sponsored posts coming to all users, providing another way to generate leads from your LinkedIn content. In the above example, it shows, that now, when a company page posts an article to LinkedIn, admins will have the option to promote it, which will include the capacity to add […]
Instagram Now Enables Users to Create Custom Sticker from Still Image Posts
Instagram added a new option that enables you to cut out elements of still image posts, which you can then re-use as stickers in your own Stories and Reels. As you can see in the example above, Instagram’s new “Create a cutout sticker” is available within the three dots menu display on any publicly posted […]