Google Integrates Generative AI Image Creation into Demand Gen Campaigns
Google is incorporating generative AI into another aspect, as advertisers launching Demand Gen campaigns can now generate visuals for their promotions directly within the ad setup process. Demand Gen campaigns allow brands to optimize their video and image resources by adapting them to various Google ad formats, expanding their reach and appealing to specific audiences. […]
Snapchat Announced New Partnership with Fospha to Provide More In-Depth Campaign Analytics
Snapchat has announced a new partnership with digital measurement platform Fospha which will facilitate more advanced tracking of campaign performance within the app. Snapchat stated that: “[The partnership will] help marketers measure the impact and effectiveness of their Snapchat campaigns, with an emphasis on cross-marketing ROAS. Fospha leverages a combination of Multi-Touch Attribution (MTA) and […]