Reddit announced a partnership with Google on a new data-sharing Deal
Google has made its next strategic move and shores up its Search business, via a new deal with Reddit. The new partnership will give Google exclusive access to Reddit’s data for use in Search and within its generative AI projects. In recent reports, it has been circulated that Reddit had signed a new deal to […]
Snapchat Announced New Partnership with Fospha to Provide More In-Depth Campaign Analytics
Snapchat has announced a new partnership with digital measurement platform Fospha which will facilitate more advanced tracking of campaign performance within the app. Snapchat stated that: “[The partnership will] help marketers measure the impact and effectiveness of their Snapchat campaigns, with an emphasis on cross-marketing ROAS. Fospha leverages a combination of Multi-Touch Attribution (MTA) and […]
YouTube Added New Music Remix Options for Shorts
YouTube has announced a range of new music remix options for Shorts (clips), which came out right after TikTok lost its access to tracks from Universal Music due to a payment dispute. As you can see in the example above, YouTube users now can tap the “Remix” button on any music video clip within the […]
Pinterest Highlights Key Color Trends for 2024
Pinterest has put together a new “Pinterest Palette” with the key color trends for 2024, based on the dominant colors from Pins identified within its Pinterest Predicts report. Pinterest stated: “Our internal creative team, Pinterest’s House of Creative, analyzed the trends from Pinterest Predicts 2024 and distilled the search terms specifically related to color (i.e. […]
Meta prompts advertisers to avoid the 30% Apple service charge for boosted posts
Apple will begin charging iOS users a 30% service charge on boosted posts when they’re purchased in Meta’s apps like Facebook and Instagram, thus Meta is pushing onto buyers, not to absorb that extra cost, and announced new ways to help small businesses avoid paying Apple’s fees on ad campaigns in its apps. The update […]
Google Launches Next-Level AI System named Gemini
On the 8th of February, Google announced the launch of its next-generation AI chatbot tool, while it’s also renaming “Bard” to “Gemini”, which is also the name of its AI language model that powers the system. The AI chatbot tool, Gemini will facilitate a broader range of use cases, making it easier to generate text […]
Tiktok’s Testing a New Way To Facilitate Engagement Between Creators and Paying Subscribers
TikTok is testing a new live engagement feature called “Sub Space”, which is a subscriber only, chat-like addition that’ll ideally help to incentivize more sign-ups, by giving paying subscribers dedicated focus in live chats. As you can see in the above screenshots, shared by Jonah Manzano, Sub Space is a new option within TikTok’s Live […]
Snapchat’s Super Bowl LVIII Activations Include AR Lenses and Spotlight Prizes
Snapchat announced new activations for the Super Bowl, including a range of AR features to help users show their fandom during the big game that will take place on Monday 12 of February. To begin with, Snapchat also offers new Super Bowl prediction Lens, which enables users to test their forecasting powers around various game […]
X Makes Its Vertical Video Feed Ads Available to All Advertisers
X announced that expands access to its new vertical video ads, which are displayed within its dedicated video feed, that’s activated when a user taps through on a specific video clip in-stream. Most probably you would assume that many people are watching videos in the app, given that the majority of X’s usage is in […]