Meta Has Expanded Access to Its Content and Library API To Facilitate Data Research

Meta has announced that is expanding access to its updated Content Library and API tools, which means that it will enable researchers to study Facebook and Instagram content, in order to uncover key usage trends and insights and ideally help to better inform social platform policy. Meta was always providing a level of access to […]
Infographic: The Psychology of Why People Share on Social Media

If you are looking for ways to improve your social media content, and also want to understand the basics of why and what people share, have a look at the below infographic created by the team from Haiilo who share their insights into social media psychology. The below infographic describes the top five reasons why […]
Meta has published its New Guide for Lead Gen Ad Options

Meta created a new guide for the Lead Gen Ad Option. With the recent conversation switching to messaging apps, and DMs providing more direct, responsive engagement, it is a create opportunity for brands and companies to connect with their customers via lead gen ads in order to drive direct connection from their promotions. Meta has […]
WhatsApp Adds New Audio Chat Option for Groups

WhatsApp decided to roll out a new option that will facilitate audio calls within group chats, by enabling users to start an audio room that other members can join. As you can see in the above image, the new feature is essentially Meta’s audio rooms option within WhatsApp chat groups, which enables any group chat […]
YouTube Tests New Generative AI Elements, Including its Own In-Stream Chatbot

YouTube platform takes its next steps into generative AI, with a new test of topic summaries for comments, providing an alternative means to engage with viewers on different subjects, as well as its own conversational AI tool, which will enable users to ask questions about the videos you watch. Youtube, further decided to add it […]
Meta added ad-free Facebook and Instagram subscriptions in Europe

Meta decided to add ad subscriptions for Facebook and Instagram users in Europe. As of this week, users in the EU, EEA, and Switzerland now they have the choice to either continue using these platforms with personalized ads or pay a fee to remove sponsored posts completely. Users who decide to pay for the subscription, […]
LinkedIn: Launches New AI Summary Tools

As the world increasingly turns digital, the way we connect, communicate, and even conduct business has transformed. Amidst this technological revolution, social media platforms have proved to be key players in enhancing networking opportunities and career growth. Take for instance LinkedIn, a leading professional networking platform, which has a significant milestone by crossing 800 million […]
3 Ways to Use Social Media for Storytelling

When we think about the stories we read as children, they had characteristics: a beginning, middle, and end, a conflict perhaps, or some sort of lesson. Great content on social media can also convey a similarly rich message when it’s done correctly. To tell a story is not just about words. A great story can […]
Pinterest Launched a New Information and Education Hub for Creators

Pinterest is expanding its features, by launching a new education platform for creators. The new hub aims to provide insights into how to make the best use of Pins, and how to monetize your on-platform presence. The new information and education platform is available in 13 languages and includes a range of guides and notes […]