Google: Launches Blue Checkmarks for Verified Brands in Gmail
While Twitter seems intent on undermining the integrity of the blue checkmark as an indicator of trust, Google’s implementing its own blue checkmark system. Now Gmail users will see new blue ticks appear next to approved brand profiles in their inbox. According to Google: “In 2021, we introduced Brand Indicators for Message Identification (BIMI) in […]
Meta: New AR and Shopping Ads
Meta has previewed some of its new AR and Reels ad options, which will help brands tap into the popularity of each format. Meta also is looking to continue building its in-stream commerce tools, as part of a resurgence of its in-app shopping efforts. Meta made the announcements at IAB Newfronts last week, where it […]
How Share of Voice Tools Can Enhance Your Marketing Strategy
Marketing is a competitive landscape, and sometimes even having the greatest products or services is not enough. Businesses must establish themselves as leaders and be more visible across places that actually matter and thus capture the attention of their audiences. A brand’s online presence in the marketplace has become more critical and it is important […]
AI-powered chatbot ChatGPT: What Is It and How to Use It?
If you have been paying attention to the news cycle or scrolling through your social media feed, then chances are you have heard about the new AI-powered chatbox that everyone is talking about named ChatGPT. ChatGPT has dazzled the internet with AI-generated content, morphing from a novel chatbot into a piece of technology that is […]
Facebook: Leading Audience Insights Tools Every Marketer Should Know
When creating a specific audience when you’re creating your content for Facebook, that doesn’t mean that the same audience that you created will interact with your page the most. It could be that your target audience simply doesn’t find your posts to be compelling content. In order to determine if this is true you need […]
Instagram Provides the Capability to Show As much as 5 Hyperlinks in Your Bio
Instagram Platform has right now launched one of its most requested characteristic updates. It’s giving customers the power to add up to five links in their IG bio, increasing its capability to drive visitors. According to Instagram: “Beginning right now, the replace will make it simpler for creators and different customers to focus on their […]
Twitter: Launches Video Marketing Education Course
Twitter has launched a new educational course for video marketing purposes. The series contains eight-part that teaches you how to create promo videos that stand out. The series is called “Unskippable” and it consists of only 2-minute videos on different topics such as creating engagement, creating attention, the right video layout, and more. According to […]
Instagram: Updates Reels Creation Flow and Provides New Analytics
Instagram Platform announced new updates for Reels that are designed to assist Reels creators in order to be able to maximize viewer engagement and constructing groups around their content material. Also, they might be extremely precious for entrepreneurs and influencers seeking to profit from their IG content material. Instagram added a new discovery component, which […]
How to Add Google Reviews to Your Website
Let’s imagine that you have discovered a cosmetic product that you’ve always dreamed of. It has all the features you need and it’s right within your price range. The only thing that’s stopping you is you’re not sure whether to trust the company or if the product really does what it claims. If you’d been […]