Analytics: Find out the best alternatives to Google Analytics
Google Analytics is one of the most powerful data-driven marketing tools and it is extremely useful in understanding the impact of your business’s promotional efforts. However, there are other handy and useful analytics tools available in the market that can also help you transform your business insight and boost your branding – action. Google Analytics […]
E-Commerce: How to Create an Influencer Campaign for Your Brand
The last few years social media usage had significantly increased. This is combined with the fact that consumers rely on online shopping. After the pandemic and the rise of e-commerce, people prefer to do their shopping online either for products or services. These habits are most likely by 80% to continue for many years. Through […]
The power of Artificial intelligence (AI) in Marketing
According to professional experts, AI when used correctly can revolutionize a business. It’s no surprise that Artificial Intelligence (AI) is leading the way in almost every industry and especially in marketing. The latest statistics showed that AI technology can boost business productivity by up to 40%. Industry leaders around the world are using artificial intelligence […]
4 New Digital Marketing Trends in 2023
Today customers become more concerned about any product or service they decide to buy. In 2023 brands need to consider the cost of living crisis and adapt their prices to it. In addition, brands in 2023 need to be transparent and think about their messaging and research. That means that digital agencies and freelancer marketers […]
Everything you need to know about WhatsApp Marketing
WhatsApp is currently one of the most popular services for instant messaging with over two billion monthly users worldwide. WhatsApp can certainly be an important marketing tool for your business. Below we will have a look at how your business can use WhatsApp to sell products and services, and also how you can use it […]
Google Shopping: A Quick Guide
Google as one of the most powerful platforms in the world, is an essential tool for businesses wanting to get their products and services in front of the right people. Google is one of the top-ranked search engines and the most powerful e-commerce platform. The most valuable promotional activities for e-commerce owners are those that […]
Infographics: 7 tips to create optimized, responsive, and look-great Infographics
With the constant demand for bite-sized information and visual content, infographic marketing is only going to grow in popularity as a format for digital content marketing. The use of infographics has been undertaken by many brands. Below we will have a look at 7 useful tips that will help you to create optimized, responsive, and […]
How to extract value from Customer Data
Multiple online platforms and networks use data collected from customers to identify trends and emerging patterns in consumer behavior. Critically analyzing and leveraging value from consumer data can provide your company with a competitive edge in order to stand out in the face of competition. So how does a business collect daily data and find […]
Competitive Analysis in Digital Marketing
When companies want to develop digital marketing strategies they also start their competitor analysis. Digital competitive analysis is a key part of your digital marketing strategy. It helps you understand the digital strategies of your competitors so you can leverage your strengths and minimize your weaknesses to build and grow your business. It is important […]