A Guide to Marketing on Threads
Threads are now a trend on the social media scene, and they had made a serious noise in the last couple of weeks! Thread positions their self as an alternative to X (Twitter), this Meta-owned microblogging platform currently boasts more than 100 million downloads – with more joining the party each day. Since its launch […]
LinkedIn’s Rolling Out a New Sponsored Post Option to Maximize Content Benefits
LinkedIn unrolls a new ad consideration, with sponsored posts coming to all users, providing another way to generate leads from your LinkedIn content. In the above example, it shows, that now, when a company page posts an article to LinkedIn, admins will have the option to promote it, which will include the capacity to add […]
Instagram Now Enables Users to Create Custom Sticker from Still Image Posts
Instagram added a new option that enables you to cut out elements of still image posts, which you can then re-use as stickers in your own Stories and Reels. As you can see in the example above, Instagram’s new “Create a cutout sticker” is available within the three dots menu display on any publicly posted […]
Microsoft Launches New Generative AI Ad Creation Tool
Microsoft has announced that it’s updating its Retail Media tool with a new Creative Studio element, which will enable users to create totally new ads, in new formats, all via conversational AI prompts. As explained by Microsoft: “With this creative management solution, retailers and advertisers can boost creativity and productivity by generating banner creative with […]
20 Content Prompts To Help Boost Your LinkedIn Presence in 2024
If you are looking to make LinkedIn your bigger focus this year, you are at the right place! Below we will have a look at 20 content prompts to help you boost your LinkedIn presence in 2024. The professional social network continues to grow and also continues to report increasing engagement over the years. Day […]
8 Visual Trends to Consider for Your Marketing in 2024
It’s time to give your branding a refresh! Below we will have a look at 8 visual trends that you need to consider for your marketing in 2024. As we already know, visual trends are always evolving, and while that logo and color palette that you came up with may have been cool back in […]
TikTok Launches 2024 Marketing Calendar to Assist Marketeers in Their Planning
TikTok has launched a new content planning guide for 2024, which includes all the key dates that marketers need to be aware of, along with various pointers and notes, to assist them in their campaign strategy. The new TikTok guide takes a different approach to the usual content calendar templates, with more focus on how […]
Adobe Highlights Rising Visual Trends in 2024 Creative Trends Report
If you are looking for creative inspiration for your 2024 strategic planning, Adobe has got what you need! Adobe has published its annual Creative Trends Report, which incorporates insights from Adobe’s 30 million+ Creative Cloud users, in order to determine rising visual styles of interest, that look set to resonate with audiences in the upcoming […]
What is an API and how Does it Work
Most likely, you are following the social media marketing news, and you most probably have read several stories about APIs, mostly with third-party applications. Thus, if you are not a programmer, you may not understand exactly what an API is, and how it is related to digital marketing systems. To provide you with some insight […]