Google expands access to generative AI in Search
Google after testing out its generative AI Search Labs system (SGE) with selected users over the last few months, is now expanding access to more people, with a specific focus on younger audiences, specifically, teens (13-17) in the U.S. that have shown higher interest in this new process. As you can see in the above […]
How to Build an Effective Content Marketing Funnel
You also want more customers, either online or in person; Research made by Semrush Blog explains how you can gently and strategically guide customers towards your online products or your services. As you would expect, different types of content are required to meet different questions and queries at each stage of the buyers’ journey and […]
Snapchat: Previews Coming AR and Bitmoji Additions at Beauty Summit 2023
Snapchat previews new additions to its features. AR Lenses provide new potential for beauty and fashion brands, with AR tools able to facilitate direct try-on options, with increasingly accurate depictions helping to drive more interest and guide discovery, directly from in-app promotions. And they could be set to get a lot more engaging, and interactive, […]
TikTok: Officially Launches New In-Stream Labels for AI-Generated Content
TikTok platform over the past few weeks has been testing out with selected users the new in-stream labels for AI Generated Content. Now, TikTok is officially launching its new in-stream labels for AI-generated content, which will provide an extra level of transparency within the app. In the first image as you can see, TikTok will […]
Social Media: Important Social Media Trends of Note for 2023
As we all know, social media usage behaviors are constantly changing, in subtle ways that may take a while to become obvious, thus in fast-moving shifts, these changes become rapidly the norm. After the arrival of the TikTok platform, the usage of short-form videos became the key trend across all social media platforms and it […]
Instagram: Adds New Comment Reply Option and Tests Star Sign-Related Stickers
The Instagram platform is adding a new way to interact with post replies, while at the same time experimenting with an interactive star-sign-based sticker, in order to facilitate more engagement. The platform after experimenting with the feature over the last few months, has now officially added the capacity to share comments from any public post […]
YouTube: New Themed Logo Redesign to Celebrate GRWM Creators
You are a fan of “Get Ready With Me” (GRWM) videos on YouTube as well? The platform launched a new themed logo redesign to celebrate those make-up and styling-focused tutorial videos. The GRWM genre is generating billions of views on YouTube, so the platform decided to pay tribute to its many GRWM creators, with a […]
Reddit: Expands Interest Targeting for Ads
Reddit is significantly expanding its interest targeting categories for advertisers, including a whole lot of new topics and subjects that will now be added to its interest targeting list. If you are not familiar with what exactly interest targeting is, Reddit’s new interest targeting shows your ads to people based on what they are interested […]
Meta: Expands End-to-End Encryption in Messenger
Meta’s long-running deployment of end-to-end encryption by default for all of its messaging apps (WhatsApp, Messenger, and Instagram Direct), despite opposition from some government officials and law enforcement groups. Messenger team has provided an update on its progress in rolling out default E2E in its app, which it says is on track to be enacted […]