Twitter’s Paid Access: A New Social Media Marketing Strategy?
Now rebranded as X, Twitter is boldly moving to reshape its social media marketing strategy. Facing financial challenges and a projected loss for 2024, the platform is considering a mandatory fee for new accounts. This strategy aims to boost revenue while reducing its reliance on advertising, reflecting a broader industry trend where platforms monetize through […]
Cultivating a Learning Culture: Boosting Employee Retention Through Effective Training
In an era where talent acquisition is as competitive as ever, organizations are beginning to realize that retaining employees is just as crucial—if not more so—than hiring them. In fact, the current workforce landscape reveals that companies with strong learning cultures enjoy 30-50% higher retention rates compared to those that lack such frameworks. This stark […]
Meta: New «professional mode» available to all global creators
Meta Professional Mode is now available to all creators globally, providing more options to help creators build their presence in the application. It is similar to (Pages) for businesses, it gives creators the option to own a separate Facebook profile entity to promote their work, and build an audience. The new version of Facebook (META) […]