Reaching Gen Z in the AI Era: What PR Must Do Next
Gen Z may not be the generation that grew up with fully developed AI tools, but it has quickly become the generation that embraces and shapes them. From studying and shopping to discovering news and forming opinions, LLMs and AI-powered platforms have become integrated into the way young people interpret and navigate the world. As […]
Reaching Gen Z: How Brands Can Win With Short-Form Video and Content Sharing
As Gen Z (ages 18–24) takes center stage in the digital landscape, brands must adapt to this generation’s preferences for short-form video and peer-to-peer content sharing. According to a recent study by Meta and BAMM Global, understanding Gen Z’s behavior on Instagram and Facebook is crucial to staying relevant—and competitive. Content Sharing: Gen Z’s Digital […]