WhatsApp Introduces Calling Enhancements for the Holiday Season
As WhatsApp continues to grow, recently reaching 100 million U.S. users in July, its parent company Meta has been working to add more features to meet the increased demand for its privacy-focused messaging platform. But it’s not just about text messages anymore. According to Meta, WhatsApp now hosts over 2 billion audio and video calls […]
Snapchat Adds New Features for the Holidays
Snapchat is adding a range of festive features to enhance your experience this holiday season—with a twist. These updates are primarily aimed at Snapchat+ subscribers. First, Snapchat+ users will gain access to exclusive app themes, including holiday-inspired backgrounds and buttons. As showcased in these examples, the new themes offer a more festive, Christmas-themed look for […]
TikTok Launches Automated Ad Targeting Features for the Holiday Season
TikTok has introduced a series of new ad automation features aimed at boosting advertiser engagement ahead of the holiday season. The most notable addition is “Smart+,” a fully automated ad solution that handles the entire ad creation, placement, and bidding process, streamlining campaigns for advertisers. As explained by TikTok: “Smart+ automates the performance advertising process […]
Meta Releases New Guide with Tips for Marketing on Reels
Thinking about incorporating Reels into your holiday marketing strategy? You probably should. Reels, available on both Facebook and Instagram, are currently Meta’s fastest-growing content format, generating over 200 billion views per day across both platforms. The short-form video has quickly become the preferred way for people to consume content. To make the most of your […]