Instagram Surpasses Facebook Growth in Europe
Meta’s latest reporting data under the Digital Services Act (DSA) has revealed a clear shift in the European social media landscape: Instagram is now growing ten times faster than Facebook across the EU. Between January and June 2025, Facebook reached 263.6 million monthly active users in Europe, while Instagram climbed to 281.8 million in the […]
Trial Reels on Instagram: A New Growth Hack for Brands
Instagram is giving creators—and smart marketers—a fresh opportunity to boost reach and test content before going live. The platform’s Trial Reels feature, initially launched in December 2023, is now available to all public accounts with at least 1,000 followers. If you haven’t explored Trial Reels yet, this might be the moment to add them to […]
How to Design Facebook & Instagram Ads That Convert
Are you looking to get better results from your Facebook and Instagram ads? Designing ads that convert is about more than eye-catching visuals—it’s about strategy, clarity, and optimization for each platform and placement. Meta’s advertising ecosystem offers various placements, including Facebook Desktop, Facebook App, and Instagram. Each requires a tailored approach to ensure maximum engagement, […]
Adapting Marketing Strategies to Instagram’s New Vertical Profile Grid
Instagram’s new vertical profile grid is reshaping how brands approach digital marketing. This shift from square to vertical thumbnails reflects Instagram’s broader push toward vertical content, a format now dominating user behavior. For marketers, adapting to this change is crucial to maintaining relevance and engaging audiences effectively. The Shift to Vertical Thumbnails: What It Means […]
5 Strategies to Use Instagram Reels to Drive Website Traffic
Instagram Reels have revolutionized the way businesses engage with their audiences. These short-form videos combine the best of branding, social media management, and content writing, making them essential tools for driving website traffic. You can turn Reels into powerful traffic-generating assets by leveraging SEO tactics, marketing communications, and public relations strategies. Here are five proven […]
Meta Tests a ‘No Edit’ Tag for Unaltered Images in Stories
Meta is experimenting with a new feature on Facebook that allows users to add a note to their Stories, indicating that the selected image hasn’t been edited within the app. As shown in an example shared by app researcher Radu Oncescu, users can now long-press on any image in their camera roll to post it […]
Instagram Introduces Trial Reels for Audience Feedback
Instagram is experimenting with a new method to help Reel creators optimize their content performance, this time through audience sampling, allowing them to gauge whether their latest Reel is likely to succeed. As shown in this example, Instagram is introducing a new “Trial” option within the Reels posting process. This feature will allow Reel creators […]
Instagram Influencers Share Their Views on AI [Infographic]
As the generative AI hype cycle gains momentum, platforms are racing to incorporate AI creation tools into their systems to enhance creativity and increase engagement. However, many of the generative AI features introduced in social apps have so far appeared somewhat lackluster. AI chatbots can assist with content discovery, but they don’t offer significant improvements […]
Instagram Introduces Its New Signature Sound for Reels
Instagram has unveiled a new “signature sound” that will now be attached to the end of every Reel downloaded from the app. View this post on Instagram A post shared by Instagram’s @design (@design) The sound? Well, it’s like the noise you’d make hitting a curb on a skateboard in Tony Hawk’s Pro Skater or […]