LinkedIn Shares Tips for Promoting Live Events [Infographic]
While LinkedIn continues to focus on video content—particularly with its TikTok-style immersive video feed—it’s also experiencing growth in live event broadcasts within the platform. According to LinkedIn, LinkedIn Live Video events increased by 15.3% in 2024, highlighting their potential to become a key feature of the platform. In fact, live events may hold more value […]
LinkedIn Offers Tips for Enhancing Your Presence through Posts
LinkedIn has provided new advice on how to post effectively on the platform to grow your community and maximize your opportunities. Although many of these tips are quite general and similar to what LinkedIn has shared in the past: “LinkedIn members who post twice per week see up to five times more profile views. Complete […]
LinkedIn Unveils Updates for Event Ads and AI Campaign Features
LinkedIn has introduced new advertising options aimed at helping marketers leverage the growing popularity of video content on the platform, along with enhancements to its automated campaign creation process. First off, LinkedIn’s rolling out some new updates for its Live Event Ads, offering businesses more opportunities to showcase their promotions during live-stream broadcasts on the […]
LinkedIn Introduces Option to Opt Out of AI Training
As LinkedIn expands its generative AI features, from post creation to job applications, the platform has updated its User Agreement and Privacy Policy to clarify how it utilizes user data to enhance its AI models. Spoiler: LinkedIn is using all public posts on the platform to train its AI tools. As explained by LinkedIn: “In […]
LinkedIn Introduces Video Carousels in Feed
You may have noticed LinkedIn gradually rolling out a new feature in recent weeks—a focus on video content through in-feed carousels of video clips. These carousels offer a wide, side-scrolling view of video content tailored to you based on your in-app activities and profile information. When you tap on any of these videos, you’ll be […]
29 Tips to Enhance Your LinkedIn Strategy [Infographic]
Are you maximizing your LinkedIn potential? The professional social network has experienced a significant surge in interest recently, with over a billion members contributing to record-high levels of engagement in the app over the past year. LinkedIn has been reporting ongoing “record levels” of engagement for years, yet the platform continues to see increased activity. […]
LinkedIn has introduced Premium Company Pages
LinkedIn is officially launching its new Premium Company Pages, aiming to attract more SMBs to its expanded business profile offerings. The development of LinkedIn’s Premium Company Pages has been ongoing for several months, with a focus on increasing subscription revenue by providing incentives for brands to enhance their presence within the app. Now, LinkedIn is […]
LinkedIn Reveals Insights Into the AI Utilization in Marketing
AI is the current leading technology trend, and the latest advancements in generative AI tools are poised to revolutionize the way many professionals operate. For marketers, generative AI is already opening new avenues for creative content creation, efficient research, brainstorming, analytics, and more. While these tools are not a replacement for skilled staff, as expertise […]
LinkedIn Introduces Feature to Reply to Specific DMs on Mobile
LinkedIn is making it easier to interact via DMs by introducing a new feature that allows users to reply to specific messages within a chat stream. Social media expert Matt Navarra demonstrated that LinkedIn users can now long-press on a comment and select “Reply” from the options. This will display your response directly beneath the […]