Holiday Campaigns: Planning & Maximising Meta Ads
As the year progresses, brands should already be thinking about their end-of-year holiday content and ad strategy. Meta has released its “Festive Season Guide” offering a data-backed overview of how people use its apps during the holidays and how advertisers can take advantage of ad and content tools on Facebook and Instagram. But beyond that […]
Meta Reveals Top Ad Creative Strategies for 2025
In 2025, performance-driven digital marketing isn’t just about where you place your ads—it’s about how well they connect with people. Meta’s latest joint study with AppsFlyer and Dentsu highlights exactly that, providing fresh insight into what makes digital ads convert, engage, and scale—especially in app marketing but also across broader social media advertising strategies. At […]
Meta’s “Opportunity Score” Expands for Campaigns
Meta is doubling down on automation and AI-driven ad performance tools with the broader rollout of its Opportunity Score—a new metric designed to give advertisers near real-time feedback on how to optimize their campaigns inside Ads Manager. The company is now actively highlighting the feature through in-app notifications, making it easier for marketers to discover […]