Meta’s Advantage+ Catalog Ads Update: What Advertisers Need to Know for Better Performance
Meta continues to refine its advertising capabilities, and its latest update to Advantage+ catalog ads is another step toward increased automation. This change impacts advertisers by removing the “Audience Types” option for Advantage+ catalog ads with the sales objective. While this limits direct targeting choices, businesses can still use catalog custom audiences to maintain control […]
Meta Announced That Is Planning to Showcase Its Next-Gen AR Glasses Later This Year
After the reveal of Apple’s Vision Pro, and with the hype around AR and mixed reality, Meta decided to take the next step with its AR glasses project. Zuck and Co. will unveil their next-generation AR glasses prototype at the company’s Connect conference later in 2024. A recent report by Business Insider stated that Meta […]
Meta prompts advertisers to avoid the 30% Apple service charge for boosted posts
Apple will begin charging iOS users a 30% service charge on boosted posts when they’re purchased in Meta’s apps like Facebook and Instagram, thus Meta is pushing onto buyers, not to absorb that extra cost, and announced new ways to help small businesses avoid paying Apple’s fees on ad campaigns in its apps. The update […]
Meta added ad-free Facebook and Instagram subscriptions in Europe
Meta decided to add ad subscriptions for Facebook and Instagram users in Europe. As of this week, users in the EU, EEA, and Switzerland now they have the choice to either continue using these platforms with personalized ads or pay a fee to remove sponsored posts completely. Users who decide to pay for the subscription, […]
Meta: Announced New Ad Options for Facebook Reels Ahead of the Christmas Holidays
The biggest shopping season of the year is approaching. Meta decided to announce some new updates for Reels ads, in order to help brands tap into its fastest-growing content surface. At first, Meta announced that is adding Collections Ads for Facebook Reels, which are already available on Instagram. Meta has been testing the option on […]