Meta Releases a New Holiday Marketing Guide
Want to get the most out of your social media marketing this holiday season? Meta’s new holiday marketing guide is here to help. It offers a wealth of tips and advice to guide you with your planning, with a particular emphasis on Reels ads and the latest advancements in AI tools. You can download the […]
Meta Enables Influencers To create AI versions of Themselves
Meta’s launch of the first stage of its “AI Studio” platform represents a major milestone in digital engagement. Influencers on Instagram can now create AI versions of themselves that interact with fans via direct messages (DMs), marking a significant advancement in personalized online interactions. As evidenced by the above example, Meta’s custom AI bots, currently […]
Meta Expands Broadcast Channels to All Pages with Over 10k Followers
Meta is broadening the availability of its Broadcast Channels feature, allowing all Facebook Pages with over 10,000 followers to create their channels on both Facebook and Messenger. Initially launched in October last year, Broadcast Channels for Facebook and Messenger followed a successful debut on Instagram. Now, Meta is expanding this one-to-many communication option to more […]
Meta Rolls Out Advanced AI Chatbot Across All Its Apps
Meta is stepping up its investment in AI, aiming to compete with OpenAI and others in the generative AI field. From now on, users of Facebook, Instagram, WhatsApp, and Messenger will gain access to Meta’s advanced generative AI assistant directly from the search bar in each app. https://www.threads.net/@mosseri/post/C56fPtxvrUw As demonstrated by Instagram head Adam Mosseri, […]
WhatsApp Introduces Chat Filters for Streamlined Communication
WhatsApp has introduced new Chat Filters to help users manage their conversations and stay updated with the latest messages. These filters categorize chats into different sections, making it easier for users to navigate through their discussions. As you can see in this example, WhatsApp’s Chat Filters will now sort your D.M. discussions into: All: Displays […]
Meta Says End-To-End Encryption Will Be the Default in Messenger in the Coming Months
Meta has provided an update on the progress of its initiative to implement end-to-end encryption (E2E) as the default setting on Messenger. This undertaking has been in motion for several months, aligning with Meta’s broader strategy initiated in 2019 to establish E2E encryption as the standard across all its messaging applications, aiming to integrate them […]
Threads Users Now Have the Option to Activate Fediverse Sharing
Meta has advanced its decentralized social experiment by enabling Threads users over 18 years old in the U.S., Canada, or Japan to share their threads posts with ActivityPub-compliant servers. As you can see in the above example, this expanded integration allows more Threads users to showcase their content in other decentralized social apps like Mastodon […]