Helpful Apps to Boost Productivity at Work
In today’s tech-driven world, it’s easy to get caught up in the hustle and bustle of everyday life. With the constant bombardment of distractions, digital productivity has become a major concern. However, technology can also be a tool for enhancing digital productivity and promoting mindfulness. Digital and technological advancements are helping professionals to maximize their […]
LinkedIn: Things Digital Recruiters Want from Your LinkedIn Profile
If you are a digital marketer, you need to make sure to add to your LinkedIn profile that Digital Recruiters want to see. Your LinkedIn profile says a lot about you – from how much experience you have to how much passion you have for the industry. Your LinkedIn profile basically, let’s say it’s your […]
YouTube retiring ‘Stories’ feature in June
YouTube, the world’s largest video-sharing platform, has always been at the forefront of innovation, constantly introducing new features and tools to enhance the user experience. Thus, surprisingly YouTube announced its decision to retire YouTube Stories, a feature that had gained some popularity among content creators and users in the last couple of years. Below, we […]
Google: Announces New Generative AI Ad Tools
Google recently announced a range of new generative AI tools for brands at its Google Marketing Live event, including new ad creation options, and customized Search ads based on your website text. On Ad creation tools, Google is rolling out a new process that enables advertisers to generate background visuals for their product photo or […]
5 Things to Avoid in Your Digital Marketing Interview
Job interviews can be a nerve-racking experience, particularly if you going for a new type of job and you aren’t completely confident in your skills. The demand for skilled Digital Marketers continues to grow, year by year and there’s a lot of competition out there for this position. Digital marketing positions have great prospects and […]
Google: Launches Blue Checkmarks for Verified Brands in Gmail
While Twitter seems intent on undermining the integrity of the blue checkmark as an indicator of trust, Google’s implementing its own blue checkmark system. Now Gmail users will see new blue ticks appear next to approved brand profiles in their inbox. According to Google: “In 2021, we introduced Brand Indicators for Message Identification (BIMI) in […]
Meta: New AR and Shopping Ads
Meta has previewed some of its new AR and Reels ad options, which will help brands tap into the popularity of each format. Meta also is looking to continue building its in-stream commerce tools, as part of a resurgence of its in-app shopping efforts. Meta made the announcements at IAB Newfronts last week, where it […]
How Share of Voice Tools Can Enhance Your Marketing Strategy
Marketing is a competitive landscape, and sometimes even having the greatest products or services is not enough. Businesses must establish themselves as leaders and be more visible across places that actually matter and thus capture the attention of their audiences. A brand’s online presence in the marketplace has become more critical and it is important […]
Case Study: Apple’s Marketing Strategy
Case study: Apple’s Marketing Strategy – EOS Mktg&Communication by Gabriele Lazzari In this case study below contacted by Gabriele Lazzari from EOS Marketing & Communication company, we will explore the success of the Apple brand based mostly on a unique marketing and communication strategy that manages to attract new customers and turn them into avid […]