4 New Digital Marketing Trends in 2023
Today customers become more concerned about any product or service they decide to buy. In 2023 brands need to consider the cost of living crisis and adapt their prices to it. In addition, brands in 2023 need to be transparent and think about their messaging and research. That means that digital agencies and freelancer marketers […]
Everything you need to know about WhatsApp Marketing
WhatsApp is currently one of the most popular services for instant messaging with over two billion monthly users worldwide. WhatsApp can certainly be an important marketing tool for your business. Below we will have a look at how your business can use WhatsApp to sell products and services, and also how you can use it […]
Google Shopping: A Quick Guide
Google as one of the most powerful platforms in the world, is an essential tool for businesses wanting to get their products and services in front of the right people. Google is one of the top-ranked search engines and the most powerful e-commerce platform. The most valuable promotional activities for e-commerce owners are those that […]
How to extract value from Customer Data
Multiple online platforms and networks use data collected from customers to identify trends and emerging patterns in consumer behavior. Critically analyzing and leveraging value from consumer data can provide your company with a competitive edge in order to stand out in the face of competition. So how does a business collect daily data and find […]
Competitive Analysis in Digital Marketing
When companies want to develop digital marketing strategies they also start their competitor analysis. Digital competitive analysis is a key part of your digital marketing strategy. It helps you understand the digital strategies of your competitors so you can leverage your strengths and minimize your weaknesses to build and grow your business. It is important […]
Pinterest Analytics: How to use them
If you currently working in a digital agency or for a brand that creates visual content, Pinterest is the ideal platform and network for you. Is one of the most popular visual discovery platforms, and it is the main platform where people get inspiration by creating different mood boards using pins. Pinterest has over 445 […]
Guide to Landing pages: 5 best practices
Regardless of how you landed on the page, through ads or links, or social media, landing pages are the first thing a customer will see. Landing pages play a crucial part in driving your conversions and helping meet your sales goals. Good landing pages have certain qualities, with a clear objective, USP, benefits, and singularity […]
Email Marketing Metrics: A Practical Guide
After launching your first email marketing campaign, it is important to learn about the metrics that let you know if your email marketing strategy actually works and is effective. The first thing you need to do is to identify the marketing metrics that let you know if your time and resources aren’t wasted. Below we […]
Public Relations: Tips that every executive needs to know about
Public relations is often a term that is often misunderstood, however when it comes to business, and especially in marketing, public relations are how you communicate to your various audiences. It’s about maintaining relationships, relaying the right messages at the right time, and knowing when is the right time to do so. Public relations professionals […]