Snapchat Q5 Trends: How Brands Win Holiday Shoppers
As the holiday season approaches, brands often focus on the traditional Q4 rush. But Snapchat argues that the real opportunity lies in Q5 — the period after Christmas, when Gen Z and young consumers continue shopping, gifting, and discovering new brands. In its latest “Snapchat Generation” report (Volume 2), Snap highlights how users behave during […]