TikTok is testing 60-minute video uploads

Would you consider watching a 60-minute video on TikTok? TikTok seems to believe that some users will, as it has initiated a new test allowing select users to upload hour-long videos. https://www.threads.net/@mattnavarra/post/C7BazxBCYNi As you can see in the above example, posted by social media expert Matt Navarra on Threads, TikTok’s trying to broaden its entertainment […]

LinkedIn Introduces Feature to Reply to Specific DMs on Mobile

LinkedIn is making it easier to interact via DMs by introducing a new feature that allows users to reply to specific messages within a chat stream. Social media expert Matt Navarra demonstrated that LinkedIn users can now long-press on a comment and select “Reply” from the options. This will display your response directly beneath the […]

Advertisers on X will soon gain the capability to generate ad audiences using AI

X announced that is adding another AI element, with advertisers to soon be given the capacity to create ad audiences for their X campaigns via conversational descriptions. đź‘€ Coming soon: AI Audiences Briefly describe the target audience for your ads and our AI systems will generate a pool of the most relevant X users to […]

Pinterest Introduces Media Buyer Certification

Pinterest introduced another certification program within its Pinterest Academy education element, with a new “Media Buyer” certification course now available to all users. Pinterest’s Media Buyer certification will enable media professionals to showcase their Pin expertise, and it will be available for free to all Pinterest Academy subscribers. As stated by Pinterest: “The Pinterest Media […]

Utilizing Rhythm in Your Social Media Content – Infographic

Seeking fresh strategies to invigorate your social media content? You may find this useful. The team from Giraffe Social Media has compiled a fresh perspective on leveraging rhythmic styles in your content to influence audience engagement. Employing various styles rooted in proven formats can enhance fluidity, foster engagement, ignite curiosity, and more. It’s an interesting […]

WhatsApp Introduces Chat Filters for Streamlined Communication

WhatsApp has introduced new Chat Filters to help users manage their conversations and stay updated with the latest messages. These filters categorize chats into different sections, making it easier for users to navigate through their discussions. As you can see in this example, WhatsApp’s Chat Filters will now sort your D.M. discussions into: All: Displays […]

Instagram Confirms That Profile Notes are Coming to All Users

Instagram has officially announced that Profile Notes will soon be available to all users, offering yet another way to utilize its conversation-starting feature to boost engagement. Profile Notes, as demonstrated in the provided example, will enable users to share updates or thoughts directly on their profiles, fostering interaction among connections. Additionally, friends will have the […]

TikTok Shares Research on the Benefits of Creating Multilingual Ads

Considering the projected growth of the Hispanic population in the United States, TikTok urges advertisers to consider the language used in their ads and explore the potential opportunities to reach audiences through multiple languages. This insight comes from TikTok’s recent research partnership with NRG, which delved into the effectiveness of bilingual ads among TikTok users […]