3 Ways to Use Social Media for Storytelling
When we think about the stories we read as children, they had characteristics: a beginning, middle, and end, a conflict perhaps, or some sort of lesson. Great content on social media can also convey a similarly rich message when it’s done correctly. To tell a story is not just about words. A great story can […]
Pinterest Launched a New Information and Education Hub for Creators
Pinterest is expanding its features, by launching a new education platform for creators. The new hub aims to provide insights into how to make the best use of Pins, and how to monetize your on-platform presence. The new information and education platform is available in 13 languages and includes a range of guides and notes […]
Meta: Outlines Brand and User Safety Approaches with Mini-Site
On Monday 23 October Meta outlined its new Media Responsibility framework, which are the guiding principles that it’s applying to its own moderation and ad placement guidelines, in order to facilitate more protection and safety for all users of its apps. According to Meta: “The advertising industry has come together to embrace media responsibility, but […]
Instagram Now Enables Users to Create Stickers from Entities in their Photos
In the last couple of months, Instagram has been testing another new sticker option, and this time with a photo cut-out process, that enables you to make stickers out of objects, animals, or people within your images. As you can see in the above example, the new option will enable users to identify specific entities […]
WhatsApp Adds Passkey Access Providing Extra Security for Private Chats
WhatsApp is one of the most popular messaging apps and now decided to add passkey access, which provides a more secure way for users to log in and negates the use of text-based keywords. https://www.threads.net/@whatsapp/post/CydzOC0L9Wa?fbclid=IwAR3QPhpWLfLZYX5eTNsCMUxX5DFRH74NogvHnihryl0nzlkRlRHdyOdEM6w As you can see in the above video clip, passkey access enables users to use on-device Face and/or Touch ID […]
TikTok Announced New Partnership With Disney
TikTok and Disney join forces. TikTok platform announced a new partnership with Disney, in order to celebrate 100 years of iconic entertainment brand, which is a favorite for old and young alike. The new partnership will provide a range of new opportunities for Disney fans to engage within the app. As outlined in the above […]
Social Media Success: The Ultimate Checklist
When social media are used right, they can be an incredibly powerful tool for getting your brand to the next level and in front of a new audience of people. In order to keep your social media marketing efforts on track, you first have to ensure that you capitalize on all available opportunities. Giraffe Social […]
Meta: Announced New Ad Options for Facebook Reels Ahead of the Christmas Holidays
The biggest shopping season of the year is approaching. Meta decided to announce some new updates for Reels ads, in order to help brands tap into its fastest-growing content surface. At first, Meta announced that is adding Collections Ads for Facebook Reels, which are already available on Instagram. Meta has been testing the option on […]
3 Benefits of Having a Digital Marketing Strategy for 2024
Digital marketing can offer vast opportunities for businesses to expand their reach and target the right audience at the right time, especially using advanced technologies such as artificial intelligence (AI) which recently is the most common. Thus, with so many opportunities there is a lot of consideration, as your audience has multiple touchpoints to discover […]