X to Charge More for Bigger Ads: What Brands Need to Know
After recently banning hashtags from Promoted Posts, X (formerly Twitter) is preparing another significant update to its ad platform: ads will soon be priced based on vertical size. This means that larger, full-screen visuals will cost more than smaller ones—an update announced by Elon Musk himself, aimed at improving user experience by discouraging oversized creatives […]
Is Brand Authenticity Still Meaningful?
Authenticity has become one of the most overused words in marketing and communications. Whether describing brand tone, influencer partnerships, or internal values, the term is often used without being clearly defined—or backed up by real action. And yet, audiences today continue to demand transparency, consistency, and truth from the companies they support. So how can […]
LinkedIn’s New AI-Powered Candidate Search
LinkedIn is rolling out a new AI-powered recruitment feature: Advanced AI-Assisted Search. This tool allows recruiters to find candidates using natural, conversational language—rather than relying solely on traditional filters or keyword-based searches. For hiring teams and recruitment professionals, this means faster access to relevant talent, more flexibility in job descriptions, and a smarter search process. […]
Meta’s New AI Ad Tools: What Marketers Need to Know
Meta is accelerating its AI roadmap with a wave of new advertising tools aimed at automating campaign creation, improving engagement, and streamlining performance. From video generation to AI chatbots, these features promise to make digital advertising faster and more adaptive—but that doesn’t mean marketers can step aside just yet. At 360 Chartered PR Consultants, we […]
How to Turn Marketing Data Into Business Growth
In today’s data-driven world, the real value of a campaign lies not only in performance metrics but in how clearly those metrics are communicated to decision-makers. Your campaign might have delivered leads, improved reach, or driven conversions—but if the data behind those outcomes isn’t easy to understand, it won’t move the business forward. That’s why […]
How Public Relations Reshapes the Generative Search Future
The New Era of Search and the Strategic Power of PR Artificial intelligence is reshaping everything—from how we create content to how we search for information. As traditional search engines evolve into generative AI-powered platforms, the digital landscape is shifting in ways that demand a new kind of strategy. For marketers and communications professionals, one […]
Top B2B Branding Strategies for Business Growth & Trust
Why Trust Is the Cornerstone of Successful B2B Marketing In today’s competitive B2B landscape, trust isn’t just a nice-to-have—it’s essential. According to LinkedIn’s recent B2B Marketing Benchmark: The Influence Report, an overwhelming 93.7% of marketers agree that trust is the #1 factor in building a successful B2B brand. But what builds trust? And how can […]
YouTube’s New Education Plan Opens Marketing Opportunities
YouTube has just launched a new way for creators to monetize educational content through its Player for Education program. While this update may seem tailored for teachers and creators of learning-based videos, it also opens fresh doors for brand marketers, edtech companies, and education-focused businesses. If your brand operates in or around the education space—or […]
Meta Reveals Top Ad Creative Strategies for 2025
In 2025, performance-driven digital marketing isn’t just about where you place your ads—it’s about how well they connect with people. Meta’s latest joint study with AppsFlyer and Dentsu highlights exactly that, providing fresh insight into what makes digital ads convert, engage, and scale—especially in app marketing but also across broader social media advertising strategies. At […]