LinkedIn: Things Digital Recruiters Want from Your LinkedIn Profile
If you are a digital marketer, you need to make sure to add to your LinkedIn profile that Digital Recruiters want to see. Your LinkedIn profile says a lot about you – from how much experience you have to how much passion you have for the industry. Your LinkedIn profile basically, let’s say it’s your […]
YouTube retiring ‘Stories’ feature in June
YouTube, the world’s largest video-sharing platform, has always been at the forefront of innovation, constantly introducing new features and tools to enhance the user experience. Thus, surprisingly YouTube announced its decision to retire YouTube Stories, a feature that had gained some popularity among content creators and users in the last couple of years. Below, we […]
Google: Announces New Generative AI Ad Tools
Google recently announced a range of new generative AI tools for brands at its Google Marketing Live event, including new ad creation options, and customized Search ads based on your website text. On Ad creation tools, Google is rolling out a new process that enables advertisers to generate background visuals for their product photo or […]
5 Things to Avoid in Your Digital Marketing Interview
Job interviews can be a nerve-racking experience, particularly if you going for a new type of job and you aren’t completely confident in your skills. The demand for skilled Digital Marketers continues to grow, year by year and there’s a lot of competition out there for this position. Digital marketing positions have great prospects and […]
Google: Launches Blue Checkmarks for Verified Brands in Gmail
While Twitter seems intent on undermining the integrity of the blue checkmark as an indicator of trust, Google’s implementing its own blue checkmark system. Now Gmail users will see new blue ticks appear next to approved brand profiles in their inbox. According to Google: “In 2021, we introduced Brand Indicators for Message Identification (BIMI) in […]
Meta: New AR and Shopping Ads
Meta has previewed some of its new AR and Reels ad options, which will help brands tap into the popularity of each format. Meta also is looking to continue building its in-stream commerce tools, as part of a resurgence of its in-app shopping efforts. Meta made the announcements at IAB Newfronts last week, where it […]
How Share of Voice Tools Can Enhance Your Marketing Strategy
Marketing is a competitive landscape, and sometimes even having the greatest products or services is not enough. Businesses must establish themselves as leaders and be more visible across places that actually matter and thus capture the attention of their audiences. A brand’s online presence in the marketplace has become more critical and it is important […]
AI-powered chatbot ChatGPT: What Is It and How to Use It?
If you have been paying attention to the news cycle or scrolling through your social media feed, then chances are you have heard about the new AI-powered chatbox that everyone is talking about named ChatGPT. ChatGPT has dazzled the internet with AI-generated content, morphing from a novel chatbot into a piece of technology that is […]
Instagram Provides the Capability to Show As much as 5 Hyperlinks in Your Bio
Instagram Platform has right now launched one of its most requested characteristic updates. It’s giving customers the power to add up to five links in their IG bio, increasing its capability to drive visitors. According to Instagram: “Beginning right now, the replace will make it simpler for creators and different customers to focus on their […]