The power of Artificial intelligence (AI) in Marketing
According to professional experts, AI when used correctly can revolutionize a business. It’s no surprise that Artificial Intelligence (AI) is leading the way in almost every industry and especially in marketing. The latest statistics showed that AI technology can boost business productivity by up to 40%. Industry leaders around the world are using artificial intelligence […]
4 New Digital Marketing Trends in 2023
Today customers become more concerned about any product or service they decide to buy. In 2023 brands need to consider the cost of living crisis and adapt their prices to it. In addition, brands in 2023 need to be transparent and think about their messaging and research. That means that digital agencies and freelancer marketers […]
Google Shopping: A Quick Guide
Google as one of the most powerful platforms in the world, is an essential tool for businesses wanting to get their products and services in front of the right people. Google is one of the top-ranked search engines and the most powerful e-commerce platform. The most valuable promotional activities for e-commerce owners are those that […]
Infographics: 7 tips to create optimized, responsive, and look-great Infographics
With the constant demand for bite-sized information and visual content, infographic marketing is only going to grow in popularity as a format for digital content marketing. The use of infographics has been undertaken by many brands. Below we will have a look at 7 useful tips that will help you to create optimized, responsive, and […]
How to extract value from Customer Data
Multiple online platforms and networks use data collected from customers to identify trends and emerging patterns in consumer behavior. Critically analyzing and leveraging value from consumer data can provide your company with a competitive edge in order to stand out in the face of competition. So how does a business collect daily data and find […]
Email Marketing Metrics: A Practical Guide
After launching your first email marketing campaign, it is important to learn about the metrics that let you know if your email marketing strategy actually works and is effective. The first thing you need to do is to identify the marketing metrics that let you know if your time and resources aren’t wasted. Below we […]
Public Relations: Tips that every executive needs to know about
Public relations is often a term that is often misunderstood, however when it comes to business, and especially in marketing, public relations are how you communicate to your various audiences. It’s about maintaining relationships, relaying the right messages at the right time, and knowing when is the right time to do so. Public relations professionals […]
Meta: New «professional mode» available to all global creators
Meta Professional Mode is now available to all creators globally, providing more options to help creators build their presence in the application. It is similar to (Pages) for businesses, it gives creators the option to own a separate Facebook profile entity to promote their work, and build an audience. The new version of Facebook (META) […]
Direct Response Campaigns: What are they and how you can use them
The most important aspect of an agency is to make sure that its clients make sales and generate revenue. A way to do that is through direct response campaigns. Direct response campaigns focused to make a customer take immediate action, for example making a purchase, requesting more information, discounting a subscription, or signing up for […]