TikTok Released a Handbook on Effective Lead Generation Strategies
TikTok, in collaboration with Hubspot, has unveiled a new handbook focusing on effective lead-generation strategies within the app. This comprehensive guide encompasses a variety of insights, including TikTok ads best practices, campaign strategies, case studies, and more. The complete 25-page guide, tailored for APAC marketers, is accessible for download here (requiring email sign-up). In this […]
Google Adds Social Media Posts to Business Listings
Google back in October announced that it is expanding access to its option to add social media profiles to Google Business Accounts. Now, Google has added a new section within its business listings in Search, which displays recent social media posts from your connected profiles. As you can see in the above example, shared by […]
Pinterest Highlights Key Color Trends for 2024
Pinterest has put together a new “Pinterest Palette” with the key color trends for 2024, based on the dominant colors from Pins identified within its Pinterest Predicts report. Pinterest stated: “Our internal creative team, Pinterest’s House of Creative, analyzed the trends from Pinterest Predicts 2024 and distilled the search terms specifically related to color (i.e. […]
Tiktok’s Testing a New Way To Facilitate Engagement Between Creators and Paying Subscribers
TikTok is testing a new live engagement feature called “Sub Space”, which is a subscriber only, chat-like addition that’ll ideally help to incentivize more sign-ups, by giving paying subscribers dedicated focus in live chats. As you can see in the above screenshots, shared by Jonah Manzano, Sub Space is a new option within TikTok’s Live […]
LinkedIn’s Rolling Out a New Sponsored Post Option to Maximize Content Benefits
LinkedIn unrolls a new ad consideration, with sponsored posts coming to all users, providing another way to generate leads from your LinkedIn content. In the above example, it shows, that now, when a company page posts an article to LinkedIn, admins will have the option to promote it, which will include the capacity to add […]
8 Visual Trends to Consider for Your Marketing in 2024
It’s time to give your branding a refresh! Below we will have a look at 8 visual trends that you need to consider for your marketing in 2024. As we already know, visual trends are always evolving, and while that logo and color palette that you came up with may have been cool back in […]
TikTok Launches 2024 Marketing Calendar to Assist Marketeers in Their Planning
TikTok has launched a new content planning guide for 2024, which includes all the key dates that marketers need to be aware of, along with various pointers and notes, to assist them in their campaign strategy. The new TikTok guide takes a different approach to the usual content calendar templates, with more focus on how […]
Adobe Highlights Rising Visual Trends in 2024 Creative Trends Report
If you are looking for creative inspiration for your 2024 strategic planning, Adobe has got what you need! Adobe has published its annual Creative Trends Report, which incorporates insights from Adobe’s 30 million+ Creative Cloud users, in order to determine rising visual styles of interest, that look set to resonate with audiences in the upcoming […]
What is an API and how Does it Work
Most likely, you are following the social media marketing news, and you most probably have read several stories about APIs, mostly with third-party applications. Thus, if you are not a programmer, you may not understand exactly what an API is, and how it is related to digital marketing systems. To provide you with some insight […]