Social Media Success: The Ultimate Checklist
When social media are used right, they can be an incredibly powerful tool for getting your brand to the next level and in front of a new audience of people. In order to keep your social media marketing efforts on track, you first have to ensure that you capitalize on all available opportunities. Giraffe Social […]
YouTube Launches New Subscriber Analytics to Assist in Content Planning
YouTube Platform has announced new analytics updates, including insight into why subscribers cancel their channel subscription, which could assist in your future planning. Further, YouTube is also providing more specific insight into how new and returning viewers will engage with your content in isolation, which is another helpful driver for your planning. Thus, that will […]
Google expands access to generative AI in Search
Google after testing out its generative AI Search Labs system (SGE) with selected users over the last few months, is now expanding access to more people, with a specific focus on younger audiences, specifically, teens (13-17) in the U.S. that have shown higher interest in this new process. As you can see in the above […]
How to Build an Effective Content Marketing Funnel
You also want more customers, either online or in person; Research made by Semrush Blog explains how you can gently and strategically guide customers towards your online products or your services. As you would expect, different types of content are required to meet different questions and queries at each stage of the buyers’ journey and […]
Snapchat: Previews Coming AR and Bitmoji Additions at Beauty Summit 2023
Snapchat previews new additions to its features. AR Lenses provide new potential for beauty and fashion brands, with AR tools able to facilitate direct try-on options, with increasingly accurate depictions helping to drive more interest and guide discovery, directly from in-app promotions. And they could be set to get a lot more engaging, and interactive, […]
Social Media: Important Social Media Trends of Note for 2023
As we all know, social media usage behaviors are constantly changing, in subtle ways that may take a while to become obvious, thus in fast-moving shifts, these changes become rapidly the norm. After the arrival of the TikTok platform, the usage of short-form videos became the key trend across all social media platforms and it […]
Instagram: Adds New Comment Reply Option and Tests Star Sign-Related Stickers
The Instagram platform is adding a new way to interact with post replies, while at the same time experimenting with an interactive star-sign-based sticker, in order to facilitate more engagement. The platform after experimenting with the feature over the last few months, has now officially added the capacity to share comments from any public post […]
Reddit: Expands Interest Targeting for Ads
Reddit is significantly expanding its interest targeting categories for advertisers, including a whole lot of new topics and subjects that will now be added to its interest targeting list. If you are not familiar with what exactly interest targeting is, Reddit’s new interest targeting shows your ads to people based on what they are interested […]
Digital Marketing: 5 In-Demand & Transferable Digital Marketing Skills
Digital marketers need to keep their skills fresh and relevant. Digital Marketing is an industry that constantly changes, it’s important for you to keep your digital know-how current and relevant so you can excel in your role and be attractive to potential employers in the future. Digital Marketing is the transferable nature of your skillset […]