X to Charge More for Bigger Ads: What Brands Need to Know
After recently banning hashtags from Promoted Posts, X (formerly Twitter) is preparing another significant update to its ad platform: ads will soon be priced based on vertical size. This means that larger, full-screen visuals will cost more than smaller ones—an update announced by Elon Musk himself, aimed at improving user experience by discouraging oversized creatives […]
Twitter’s Paid Access: A New Social Media Marketing Strategy?
Now rebranded as X, Twitter is boldly moving to reshape its social media marketing strategy. Facing financial challenges and a projected loss for 2024, the platform is considering a mandatory fee for new accounts. This strategy aims to boost revenue while reducing its reliance on advertising, reflecting a broader industry trend where platforms monetize through […]
X Shares Holiday Marketing Tips [Infographic]
Is X included in your holiday marketing strategy? The platform formerly known as Twitter has undergone significant changes recently, and not all of them have been well received by advertisers. However, according to X’s latest report, over 500 million users still access the platform every month, presenting a huge audience that could see your in-app […]