Reaching Gen Z: How Brands Can Win With Short-Form Video and Content Sharing
As Gen Z (ages 18–24) takes center stage in the digital landscape, brands must adapt to this generation’s preferences for short-form video and peer-to-peer content sharing. According to a recent study by Meta and BAMM Global, understanding Gen Z’s behavior on Instagram and Facebook is crucial to staying relevant—and competitive. Content Sharing: Gen Z’s Digital […]
TikTok is testing 60-minute video uploads
Would you consider watching a 60-minute video on TikTok? TikTok seems to believe that some users will, as it has initiated a new test allowing select users to upload hour-long videos. https://www.threads.net/@mattnavarra/post/C7BazxBCYNi As you can see in the above example, posted by social media expert Matt Navarra on Threads, TikTok’s trying to broaden its entertainment […]