How AI is Transforming Ad Creation on X
As artificial intelligence (AI) continues to reshape digital marketing, X (formerly Twitter) is stepping up with powerful AI-driven tools that simplify and optimize ad creation and campaign management. These innovations aim to help brands craft smarter ads, analyze performance in real time, and boost overall advertising results. Let’s explore how X’s AI-powered advertising features work—and […]
X Shares Usage Insights and Advertising Tips for ‘Q5’
2024 has been a challenging year for X, especially in terms of revenue, with reports indicating a continued decline in ad revenue, following a 30% drop in 2023. Current forecasts suggest that X may face a significant financial loss for the year, despite efforts to cut costs, including reducing its workforce by 80%. In response, […]
Meta and X Reveal Plans for AI Data Center Expansions
The emphasis on generative artificial intelligence (AI) is fueling significant investment from key industry leaders, with Meta and X both sharing plans to expand their data centers to support their AI goals. Starting with Meta, the company is said to be planning a $10 billion AI data center in Louisiana, which, if realized, would become […]
X Shares Holiday Marketing Tips [Infographic]
Is X included in your holiday marketing strategy? The platform formerly known as Twitter has undergone significant changes recently, and not all of them have been well received by advertisers. However, according to X’s latest report, over 500 million users still access the platform every month, presenting a huge audience that could see your in-app […]
X Introduces New Connected TV App
After teasing its new TV app for several months, X has officially launched the beta version of X TV, which it describes as “a massive leap forward in transforming X into a video-first platform.” The app bears a strong resemblance to YouTube’s Connected TV (CTV) version, offering a similar experience of browsing and viewing video […]
X Offers Sneak Peek of Upcoming Enhancements to Ad Analytics
Following the recent rollout of its updated account analytics features last month, X is now gearing up to launch updated ad analytics as well. These enhancements will include improved dashboards and comprehensive metric overviews, simplifying the tracking of your paid content performance. As you can see in this example, X’s updated ad analytics dashboard will […]
X Introduces Advanced Analytics for X Premium Subscribers
X has unveiled its new and improved profile analytics feature, granting X Premium subscribers access to detailed insights into their performance. The analytics provide data on total impressions, engagement rate, profile visits, video performance, link clicks, and more. Today, we're rolling out a new and improved analytics page. Upgrade to Premium to get daily insights […]
Advertisers on X will soon gain the capability to generate ad audiences using AI
X announced that is adding another AI element, with advertisers to soon be given the capacity to create ad audiences for their X campaigns via conversational descriptions. 👀 Coming soon: AI Audiences Briefly describe the target audience for your ads and our AI systems will generate a pool of the most relevant X users to […]
X introduces Long-Form Articles for Premium+ Subscribers
X is taking one step further to advance its short-form content roots, with the introduction of XLong-Form Articles, which is essentially a blogging platform built into the X system. As you can see in the above example, X Long-Form Articles include all the basic elements of ablogging tool, including a title and header image for […]