While LinkedIn continues to focus on video content—particularly with its TikTok-style immersive video feed—it’s also experiencing growth in live event broadcasts within the platform.
According to LinkedIn, LinkedIn Live Video events increased by 15.3% in 2024, highlighting their potential to become a key feature of the platform. In fact, live events may hold more value for LinkedIn users than short-form, TikTok-inspired videos, especially in a professional context.
LinkedIn’s audience primarily seeks professional insights and expertise, making live broadcasts of industry events a more relevant and impactful option than brief, casual clips.
If you’re considering leveraging this trend, hosting live events on LinkedIn could be a powerful way to engage your audience. To support this, LinkedIn has introduced a guide on how to use its Live Event Ads effectively.
The guide outlines a three-phase strategy to help you market your live events on the platform, offering actionable tips for success.
For more details, check out LinkedIn’s comprehensive live event marketing advice here
Source: Social Media Today
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