Meta Releases New Guide with Tips for Marketing on Reels
Thinking about incorporating Reels into your holiday marketing strategy? You probably should. Reels, available on both Facebook and Instagram, are currently Meta’s fastest-growing content format, generating over 200 billion views per day across both platforms. The short-form video has quickly become the preferred way for people to consume content. To make the most of your […]
X Introduces New Connected TV App
After teasing its new TV app for several months, X has officially launched the beta version of X TV, which it describes as “a massive leap forward in transforming X into a video-first platform.” The app bears a strong resemblance to YouTube’s Connected TV (CTV) version, offering a similar experience of browsing and viewing video […]
Threads Begins Testing Feature for Disappearing Posts in Live Trial
After being spotted in testing back in June, Threads has now initiated a live trial of disappearing updates with a select group of users. This new feature aims to boost engagement and interaction on the platform, which serves as a competitor to Twitter. As demonstrated in an example shared by app researcher Alessandro Paluzzi, Threads’ […]
LinkedIn Introduces Video Carousels in Feed
You may have noticed LinkedIn gradually rolling out a new feature in recent weeks—a focus on video content through in-feed carousels of video clips. These carousels offer a wide, side-scrolling view of video content tailored to you based on your in-app activities and profile information. When you tap on any of these videos, you’ll be […]
The Impact of Social Media Purchases [Infographic]
Have you ever ended up buying something from a social media ad that you didn’t really need or even want? It turns out you’re not alone. According to a recent survey by WalletHub, 74% of respondents admitted to making such a purchase, with 63% later regretting it. Part of this regret stems from encountering scams, […]
YouTube Expands QR Codes to All Channels
After testing this feature with select channels over the past few months, YouTube is now rolling out QR codes for all channels, offering another tool to connect viewers with your content. These QR codes provide a simple scan-and-follow process, making promoting your channel and videos easier. YouTube explains:“To find your QR code, navigate to the […]
TikTok Publishes 2024 Holiday Marketing Guide
TikTok has released the latest version of its holiday shopping guide, packed with valuable stats and insights to help you craft your holiday marketing campaigns. The 16-page guide, titled “Holidays For You,” is designed like an infographic, with each page densely packed with data and insights. Despite its concise length, the guide offers a wealth […]
Meta Open Sources Its Llama AI Models to Promote Wider Development
As Meta continues to enhance its AI capabilities across its apps, it is also positioning itself as a leader in the broader AI field. The company has announced that it is open-sourcing its latest Llama AI models to encourage expanded development and foster greater collaboration. Meta will release its Llama 3.1 40B and Llama 3.1 […]
Threads Enhances the New Pinch-to-Merge Images Feature
Here’s a quick update you might have missed: A few weeks ago, Threads introduced a new feature that allows you to pinch and merge uploaded images directly within the stream. Post by @aylopop View on Threads The functionality is available on both iOS and Android (not just iOS, as previously mentioned). Although it’s a minor […]