Hootsuite Releases Social Platform Benchmark Data for Q2
Trying to understand your social media performance amidst constantly changing algorithms and shifting platform priorities? This might be useful. Hootsuite recently released its Social Media Benchmarks report for Q2 2024, which analyzes 100 social media profiles across various market verticals, based on data from its user base. The comprehensive report covers a range of industries […]
The 10 Key Things That Matter Most to Your Customers [Infographic]
Are you seeking strategies to attract and retain more customers? Curious about what they value in a business like yours? The team at Trans Cosmos has outlined the 10 most important things for your customers in this informative infographic. Check out the infographic for more details below. A version of this post was first published […]
YouTube Introduces Feature to Save Music from Shorts and Announced New Channel Management Guides
YouTube is now allowing creators to save music from the Shorts feed, making it easier to reuse audio from Shorts in other applications. With the new “Save Music” option directly accessible from the Shorts interface, you can add audio to your selected sounds folder. Previously, creators had to use workarounds to save music from Shorts, […]
Meta Releases a New Holiday Marketing Guide
Want to get the most out of your social media marketing this holiday season? Meta’s new holiday marketing guide is here to help. It offers a wealth of tips and advice to guide you with your planning, with a particular emphasis on Reels ads and the latest advancements in AI tools. You can download the […]
How Generative AI Is Being Utilized by B2B Brands [Infographic]
Although generative AI is currently a major tech trend, data indicates that many B2B organizations are still reluctant to implement generative AI tools on a large scale. This insight comes from a recent survey by Bain and Company, which gathered responses from over 1,000 B2B professionals about how their organizations are integrating AI into their […]
Instagram Will Allow Users to Add Up to 20 Audio Tracks to Reels
It’s refreshing to see an original idea coming from Instagram after a while. Recently, Instagram announced a new feature that lets users add multiple music tracks to their Reels, allowing for varied soundtrack elements within a single clip. As shown in these example screens, users can now include up to 20 tracks in a single […]
X Offers Sneak Peek of Upcoming Enhancements to Ad Analytics
Following the recent rollout of its updated account analytics features last month, X is now gearing up to launch updated ad analytics as well. These enhancements will include improved dashboards and comprehensive metric overviews, simplifying the tracking of your paid content performance. As you can see in this example, X’s updated ad analytics dashboard will […]
Meta Enables Influencers To create AI versions of Themselves
Meta’s launch of the first stage of its “AI Studio” platform represents a major milestone in digital engagement. Influencers on Instagram can now create AI versions of themselves that interact with fans via direct messages (DMs), marking a significant advancement in personalized online interactions. As evidenced by the above example, Meta’s custom AI bots, currently […]
Google Integrates AI Insights into Google Analytics
Google is introducing new AI-powered features to Google Analytics to assist marketers in making informed decisions and leveraging important opportunities as they emerge. These updates are part of Google Analytics 4, which has been under development for the past few years and will eventually replace existing standard and 360 analytics tools. If you haven’t upgraded […]