Pinterest Highlights Key Color Trends for 2024
Pinterest has put together a new “Pinterest Palette” with the key color trends for 2024, based on the dominant colors from Pins identified within its Pinterest Predicts report. Pinterest stated: “Our internal creative team, Pinterest’s House of Creative, analyzed the trends from Pinterest Predicts 2024 and distilled the search terms specifically related to color (i.e. […]
Meta prompts advertisers to avoid the 30% Apple service charge for boosted posts
Apple will begin charging iOS users a 30% service charge on boosted posts when they’re purchased in Meta’s apps like Facebook and Instagram, thus Meta is pushing onto buyers, not to absorb that extra cost, and announced new ways to help small businesses avoid paying Apple’s fees on ad campaigns in its apps. The update […]
Google Launches Next-Level AI System named Gemini
On the 8th of February, Google announced the launch of its next-generation AI chatbot tool, while it’s also renaming “Bard” to “Gemini”, which is also the name of its AI language model that powers the system. The AI chatbot tool, Gemini will facilitate a broader range of use cases, making it easier to generate text […]
Tiktok’s Testing a New Way To Facilitate Engagement Between Creators and Paying Subscribers
TikTok is testing a new live engagement feature called “Sub Space”, which is a subscriber only, chat-like addition that’ll ideally help to incentivize more sign-ups, by giving paying subscribers dedicated focus in live chats. As you can see in the above screenshots, shared by Jonah Manzano, Sub Space is a new option within TikTok’s Live […]
X Makes Its Vertical Video Feed Ads Available to All Advertisers
X announced that expands access to its new vertical video ads, which are displayed within its dedicated video feed, that’s activated when a user taps through on a specific video clip in-stream. Most probably you would assume that many people are watching videos in the app, given that the majority of X’s usage is in […]
A Guide to Marketing on Threads
Threads are now a trend on the social media scene, and they had made a serious noise in the last couple of weeks! Thread positions their self as an alternative to X (Twitter), this Meta-owned microblogging platform currently boasts more than 100 million downloads – with more joining the party each day. Since its launch […]
YouTube announced that Thumbnail A/B Testing Option Is Coming Soon
YouTube has announced some good news for YouTube creators. In June 2023, YouTube has previewed its coming A/B thumbnail testing option, which will provide another means to help creators optimize their content performance. As demonstrated in the above clip, YouTube’s thumbnail testing option will enable creators to upload three thumbnail variations for each video, then […]
LinkedIn’s Rolling Out a New Sponsored Post Option to Maximize Content Benefits
LinkedIn unrolls a new ad consideration, with sponsored posts coming to all users, providing another way to generate leads from your LinkedIn content. In the above example, it shows, that now, when a company page posts an article to LinkedIn, admins will have the option to promote it, which will include the capacity to add […]
Microsoft Launches New Generative AI Ad Creation Tool
Microsoft has announced that it’s updating its Retail Media tool with a new Creative Studio element, which will enable users to create totally new ads, in new formats, all via conversational AI prompts. As explained by Microsoft: “With this creative management solution, retailers and advertisers can boost creativity and productivity by generating banner creative with […]