20 Content Prompts To Help Boost Your LinkedIn Presence in 2024

If you are looking to make LinkedIn your bigger focus this year, you are at the right place! Below we will have a look at 20 content prompts to help you boost your LinkedIn presence in 2024. The professional social network continues to grow and also continues to report increasing engagement over the years. Day […]

X Expands Partnership with IAS on Vertical Video Ad Placement

With many misleading data points that X’s team (previously known as Twitter) has communicated since Elon Musk took ownership of the app, it is seemingly designed to give the impression that the platform is performing better. Thus, new data from X come up, as part of a broader announcement of a new partnership with IAS […]

8 Visual Trends to Consider for Your Marketing in 2024

It’s time to give your branding a refresh! Below we will have a look at 8 visual trends that you need to consider for your marketing in 2024. As we already know, visual trends are always evolving, and while that logo and color palette that you came up with may have been cool back in […]

TikTok Launches 2024 Marketing Calendar to Assist Marketeers in Their Planning

TikTok has launched a new content planning guide for 2024, which includes all the key dates that marketers need to be aware of, along with various pointers and notes, to assist them in their campaign strategy. The new TikTok guide takes a different approach to the usual content calendar templates, with more focus on how […]

Adobe Highlights Rising Visual Trends in 2024 Creative Trends Report

If you are looking for creative inspiration for your 2024 strategic planning, Adobe has got what you need! Adobe has published its annual Creative Trends Report, which incorporates insights from Adobe’s 30 million+ Creative Cloud users, in order to determine rising visual styles of interest, that look set to resonate with audiences in the upcoming […]

What is an API and how Does it Work

Most likely, you are following the social media marketing news, and you most probably have read several stories about APIs, mostly with third-party applications. Thus, if you are not a programmer, you may not understand exactly what an API is, and how it is related to digital marketing systems. To provide you with some insight […]

Google Reveals Next Step Toward Removal of Tracking Cookies

Google announced that on January 4 2024 it will begin limiting cross-site tracking from some users by restricting website access to third-party cookies by default. Google decided to move to the next stage of its program in order to phase out web tracking cookies with the implementation of a new “Tracking Protection” option, which will […]

ChatGPT: How To Train ChatGPT To Write In Your Brand’s Tone of Voice

If you are looking for new ways to improve your ChatGPT output, and you want to train it to write in a more specific and unique tone of voice, to fit better to your branding, then you are at the right place. The Creative Marketer shared his ChatGPT prompt tips in an infographic. With the […]

WhatsApp Launched a ‘View Once’ for Audio Messages

WhatsApp messaging platform made a relatively minor update for Audio Messages and launched a  “View Once” functionality, in addition to text updates. WhatsApp stated: “We introduced View Once for photos and videos back in 2021 to add another layer of privacy to your messages. Today, we’re excited to announce you can now send a voice […]