Meta: New «professional mode» available to all global creators
Meta Professional Mode is now available to all creators globally, providing more options to help creators build their presence in the application. It is similar to (Pages) for businesses, it gives creators the option to own a separate Facebook profile entity to promote their work, and build an audience. The new version of Facebook (META) […]
ROI: What is ROI; and how to measure it on social media
What is ROI: Return on investment (ROI) in digital marketing is used to track various channels that comprise the overall digital marketing strategy that you created. More specifically, ROI measures the profit or loss that you generated from your digital marketing campaigns. ROI measures are based on the amount of money you have invested in […]
Digital Transformation: What is it and why is beneficial for businesses;
Digital transformation is the combination of digital technologies in all areas of a business. Digital transformation has changed how a business can operate to deliver value to its customers. Overall, it’s how companies or organizations operate, communicate and engage with their customers or with potential customers. Basically, is a disruption of the traditional methods businesses […]
LinkedIn: New algorithm update provides a more personalized experience
LinkedIn is one of the most popular online platforms that provides professional networking and career development. Like any other social network, LinkedIn relies on an algorithm. Algorithms are designed to send information content to their users. The latest LinkedIn algorithm update can help your business or professional account to make a difference, and also make […]
Marketing Strategies during Christmas Holiday Season: Everything you need to know
As with any marketing strategy, your holiday season marketing strategy needs to be well-defined, carefully structured, and comprehensive. It needs to present products as useful ingredients that are truly needed during the season. Communicate the clearest and most complete way the brand’s culture and identity. Be specific, oriented, and customized. Is it the right time […]
The Use of QR Codes in Marketing
QR codes can help you utilize better marketing strategy, QR codes are here to help for a better marketing strategy. With QR Codes you can reach, engage and convert your audience. QR code (Quick Response) codes are a type of barcode that can be read by any digital device. QR codes are the easiest way […]
Direct Response Campaigns: What are they and how you can use them
The most important aspect of an agency is to make sure that its clients make sales and generate revenue. A way to do that is through direct response campaigns. Direct response campaigns focused to make a customer take immediate action, for example making a purchase, requesting more information, discounting a subscription, or signing up for […]
Influencer Marketing: A new look into Marketing Strategy
Influencer marketing has become an essential marketing program. Today influencer marketing is more than products and news shared by «big stars» on social media platforms. With influencer campaigns, digital marketing agencies can now add more value to clients’ brands and businesses and grow their engagement and sales. Below are a few examples of how to […]
Marketing: The importance of Data Accessibility
Marketing trends until today were set using traditional marketing techniques. Usually, companies presented on TV or radio made customers purchase their products. The emergence of digital marketing and new technologies led marketers to focus on new channels of communication and reshape traditional marketing. Through digital devices products and services are more readily available to consumers, […]