Twitter: Which are the best times to post
Twitter is one of the most popular social media platforms on the whole planet. With over 396.5 million active users worldwide, Twitter is the most powerful social media marketing tool with an extensive reach. Below we will show you what is the best time to post on Twitter when users are most engaged and how […]
Inbound Marketing: What is it and how do we use it?
Inbound marketing is a way for companies to connect with and influence customers in a way that inspires trust and fosters long-term relationships. It helps marketers create a proper “customer experience” that attracts prospects and increases visibility. A key element of inbound marketing is content. You may have heard the term “Content is the king,” […]
WordPress SEO tips to boost your search rankings today
Google is at the top since it is the #1 marketing channel of all. It is responsible for sending hundreds of thousands of visitors to WordPress blogs worldwide. You don’t need to be an SEO expert or spend years learning the art to get your website ranked higher. You don’t even need to know how […]
Facebook vs. Google Ads : What are they and which one to choose?
Not sure if you should run ads on Facebook or Google? Below we will give you a complete comparison of the two platforms so that you can choose more easily. Google and Facebook are the biggest names in digital advertising. Google collects more than 3.5 billion searches per day, while Facebook boasts 1.4 billion active […]
Google Business : What a complete profile needs to include to be most effective
The first move we make when looking for a local business or organization is naturally to search on Google. How do we decide which ones to choose? Of course, the one with the smartest and most complete profile on Google. A complete profile is the one that will appear in the first three positions as […]
Effective ways to transform the digital skills of your workforce
A huge aspect of digital transformation is the culture of a business and what it offers in terms of learning and development, and investing in the future of its employees. As the push to improve learning and development opportunities continues to permeate across industries, those charged with developing skills must develop new ways to empower […]
How to create content that guarantees to engage your audience
The content should be interesting and informative. It’s easy to judge the content that others have created, “that’s great” or “that’s horrible”, but in reality, it’s important to know how to properly create your own content so that you attract as many audiences as you can. For the creation of a content, it is important […]
Blogging: Is it worth it?
In the last two years, the globally popular, effective and profitable trend of blogging is constantly gaining ground in our country as well. The range includes almost everything: from fashion, sports and entertainment bloggers to political analysts, journalists and academics. When it comes to the field of Public Relations, several professionals in the field have […]