Why TikTok Should Be Part of Your Brand Strategy
TikTok’s recent developments make it impossible for brands to ignore. Between new infrastructure investments in Europe and rising user numbers, the platform is staking its claim as a core channel in the digital marketing mix. If you want your brand to stay relevant, building visibility, credibility, and engagement on TikTok can no longer be optional. […]
Unlocking the Full Potential of AI in Social Media Marketing
AI’s Expanding Role in Social Media Marketing AI tools like ChatGPT have become essential for marketers, particularly in content generation. But their usefulness doesn’t stop at drafting social media captions or blog intros. Forward-thinking brands and marketers are now exploring how AI can elevate other areas of their social media strategy—from competitor analysis and campaign […]
LinkedIn Ads: How to Reach the Right Audience
As digital platforms continue to evolve, LinkedIn remains a valuable space for advertisers—especially those operating in B2B markets. With over 1 billion members worldwide, the platform has grown into a powerhouse for professional networking, brand building, and lead generation. But tapping into this opportunity means understanding how to navigate LinkedIn’s ad formats, targeting tools, and […]
Trial Reels on Instagram: A New Growth Hack for Brands
Instagram is giving creators—and smart marketers—a fresh opportunity to boost reach and test content before going live. The platform’s Trial Reels feature, initially launched in December 2023, is now available to all public accounts with at least 1,000 followers. If you haven’t explored Trial Reels yet, this might be the moment to add them to […]
AI and PR: Key Insights from Microsoft’s Study
What Microsoft’s Latest Study Means for the Future of PR Artificial Intelligence is rapidly redefining how industries operate — and public relations is at the heart of this evolution. In a groundbreaking new study, Microsoft Research analyzed over 200,000 real-world AI interactions, and the results are clear: PR professionals are among the most exposed — […]
Instagram Insights: New Metrics for Your Content Strategy
Instagram Rolls Out Smarter Metrics to Guide Your Content Strategy Instagram has introduced a series of new updates to its Insights tab, aiming to give creators and marketers deeper visibility into what’s driving engagement and follower growth. These new tools offer detailed performance metrics that go beyond basic likes and reach—making it easier to track […]
X to Charge More for Bigger Ads: What Brands Need to Know
After recently banning hashtags from Promoted Posts, X (formerly Twitter) is preparing another significant update to its ad platform: ads will soon be priced based on vertical size. This means that larger, full-screen visuals will cost more than smaller ones—an update announced by Elon Musk himself, aimed at improving user experience by discouraging oversized creatives […]
LinkedIn’s New AI-Powered Candidate Search
LinkedIn is rolling out a new AI-powered recruitment feature: Advanced AI-Assisted Search. This tool allows recruiters to find candidates using natural, conversational language—rather than relying solely on traditional filters or keyword-based searches. For hiring teams and recruitment professionals, this means faster access to relevant talent, more flexibility in job descriptions, and a smarter search process. […]
Meta’s New AI Ad Tools: What Marketers Need to Know
Meta is accelerating its AI roadmap with a wave of new advertising tools aimed at automating campaign creation, improving engagement, and streamlining performance. From video generation to AI chatbots, these features promise to make digital advertising faster and more adaptive—but that doesn’t mean marketers can step aside just yet. At 360 Chartered PR Consultants, we […]