Reels Strategy: Boost Engagement with Video Content
Short-form video has become a defining element of modern digital marketing. As platforms continue to prioritise video-first experiences, Reels now stand at the centre of engagement across social media. For brands investing in social media management, content creation, and branding, understanding how Reels actually perform is no longer optional. It is a strategic necessity. Recent […]
TikTok Joins EASA: What It Means for Advertisers
TikTok has officially joined the European Advertising Standards Alliance (EASA) as a digital member, marking a significant step in its efforts to strengthen advertising transparency and regulatory alignment across Europe. For brands investing in digital advertising, this move goes beyond a simple membership announcement. It reflects a broader shift toward responsible marketing, compliance, and platform […]
B2B Marketing Trends on LinkedIn for 2026
The B2B marketing landscape is evolving rapidly, shaped by changing buyer expectations, digital consumption habits, and the increasing importance of trust. According to LinkedIn’s latest insights, one trend stands above the rest: in B2B, people buy from people—not companies. This shift toward human-led influence, thought leadership, and authentic communication is redefining how brands approach digital […]
Facebook 2026 Updates: Social & Marketing Insights
Facebook is rolling out a series of feed updates and algorithm control options, aiming to make the platform more engaging and relevant amid the changing social media landscape. While Facebook remains one of the largest networks with over 3 billion active users, evolving behaviors on Instagram, TikTok, and YouTube have prompted Meta to rethink its […]
How Social Media Editors Are Reshaping Modern PR
How Social Media Editors Are Rewriting the Rules of Modern PR For years, public relations was shaped primarily by traditional journalists and editorial teams. But as social platforms have redefined how people consume news, entertainment and branded content, a new group now holds significant power: social media editors. These are the people who live inside […]
Reaching Gen Z in the AI Era: What PR Must Do Next
Gen Z may not be the generation that grew up with fully developed AI tools, but it has quickly become the generation that embraces and shapes them. From studying and shopping to discovering news and forming opinions, LLMs and AI-powered platforms have become integrated into the way young people interpret and navigate the world. As […]
LinkedIn’s New Measurement Rules for B2B Marketing
As digital marketing evolves, so do the ways in which we measure its success. In a recent guide titled “The New Rules for B2B Marketing Measurement,” LinkedIn highlights how B2B marketers must shift their measurement strategy to keep pace with changing buyer behaviours, technology and media ecosystems. For agencies specialising in marketing communications, digital PR, […]
Executive Storytelling & Digital Marketing Insights
In the modern business landscape, audiences expect more than traditional corporate messaging—they want authenticity, transparency, and purpose. Recent research shows a growing number of consumers believe companies should voice opinions on social and political matters. Yet, many remain skeptical of corporate statements, highlighting the need for genuine and thoughtful communication. LinkedIn has emerged as a […]
AI and PR: Key Insights from Microsoft’s Study
What Microsoft’s Latest Study Means for the Future of PR Artificial Intelligence is rapidly redefining how industries operate — and public relations is at the heart of this evolution. In a groundbreaking new study, Microsoft Research analyzed over 200,000 real-world AI interactions, and the results are clear: PR professionals are among the most exposed — […]