Adapting Marketing Strategies to Instagram’s New Vertical Profile Grid
Instagram’s new vertical profile grid is reshaping how brands approach digital marketing. This shift from square to vertical thumbnails reflects Instagram’s broader push toward vertical content, a format now dominating user behavior. For marketers, adapting to this change is crucial to maintaining relevance and engaging audiences effectively. The Shift to Vertical Thumbnails: What It Means […]
The 10 Key Things That Matter Most to Your Customers [Infographic]
Are you seeking strategies to attract and retain more customers? Curious about what they value in a business like yours? The team at Trans Cosmos has outlined the 10 most important things for your customers in this informative infographic. Check out the infographic for more details below. A version of this post was first published […]
How Generative AI Is Being Utilized by B2B Brands [Infographic]
Although generative AI is currently a major tech trend, data indicates that many B2B organizations are still reluctant to implement generative AI tools on a large scale. This insight comes from a recent survey by Bain and Company, which gathered responses from over 1,000 B2B professionals about how their organizations are integrating AI into their […]
Reddit Shares New Tips for Holiday Marketing Campaigns
Reddit has provided new insights into how Redditors utilize the app for holiday shoppingresearch, noting that many are actively searching for deals as early as six months before theholiday season begins. Reddit has emerged as a crucial tool for discovery and validation formany users. According to Reddit:“When it comes to gifting, Reddit is an early […]
Instagram Might Soon Let Users Cross-Post Stories to WhatsApp
This might not appear to be a major update but considering that WhatsApp Status now boasts 450 million daily active users and is experiencing significant growth in Western markets, it could be a valuable expansion for your content. According to this screenshot from app researcher Alessandro Paluzzi, users might soon be able to cross-post their […]
Advertisers on X will soon gain the capability to generate ad audiences using AI
X announced that is adding another AI element, with advertisers to soon be given the capacity to create ad audiences for their X campaigns via conversational descriptions. 👀 Coming soon: AI Audiences Briefly describe the target audience for your ads and our AI systems will generate a pool of the most relevant X users to […]
Google Integrates Generative AI Image Creation into Demand Gen Campaigns
Google is incorporating generative AI into another aspect, as advertisers launching Demand Gen campaigns can now generate visuals for their promotions directly within the ad setup process. Demand Gen campaigns allow brands to optimize their video and image resources by adapting them to various Google ad formats, expanding their reach and appealing to specific audiences. […]
Meta Rolls Out Advanced AI Chatbot Across All Its Apps
Meta is stepping up its investment in AI, aiming to compete with OpenAI and others in the generative AI field. From now on, users of Facebook, Instagram, WhatsApp, and Messenger will gain access to Meta’s advanced generative AI assistant directly from the search bar in each app. https://www.threads.net/@mosseri/post/C56fPtxvrUw As demonstrated by Instagram head Adam Mosseri, […]
Instagram Confirms That Profile Notes are Coming to All Users
Instagram has officially announced that Profile Notes will soon be available to all users, offering yet another way to utilize its conversation-starting feature to boost engagement. Profile Notes, as demonstrated in the provided example, will enable users to share updates or thoughts directly on their profiles, fostering interaction among connections. Additionally, friends will have the […]