Hootsuite moves into social listening with Talkwalker acquisition
Two prominent figures in the social media sphere are uniting, as Hootsuite reveals its acquisition ofTalkwalker, a social listening platform, for an undisclosed sum. This integration will empowerHootsuite’s 200,000 users have advanced data analytics capabilities, allowing them to establish keywordalerts for monitoring social mentions, expanding beyond the current functionalities available within theHootsuite dashboard. According to […]
TikTok Released a Handbook on Effective Lead Generation Strategies
TikTok, in collaboration with Hubspot, has unveiled a new handbook focusing on effective lead-generation strategies within the app. This comprehensive guide encompasses a variety of insights, including TikTok ads best practices, campaign strategies, case studies, and more. The complete 25-page guide, tailored for APAC marketers, is accessible for download here (requiring email sign-up). In this […]
Pinterest Highlights Key Color Trends for 2024
Pinterest has put together a new “Pinterest Palette” with the key color trends for 2024, based on the dominant colors from Pins identified within its Pinterest Predicts report. Pinterest stated: “Our internal creative team, Pinterest’s House of Creative, analyzed the trends from Pinterest Predicts 2024 and distilled the search terms specifically related to color (i.e. […]
Tiktok’s Testing a New Way To Facilitate Engagement Between Creators and Paying Subscribers
TikTok is testing a new live engagement feature called “Sub Space”, which is a subscriber only, chat-like addition that’ll ideally help to incentivize more sign-ups, by giving paying subscribers dedicated focus in live chats. As you can see in the above screenshots, shared by Jonah Manzano, Sub Space is a new option within TikTok’s Live […]
Snapchat’s Super Bowl LVIII Activations Include AR Lenses and Spotlight Prizes
Snapchat announced new activations for the Super Bowl, including a range of AR features to help users show their fandom during the big game that will take place on Monday 12 of February. To begin with, Snapchat also offers new Super Bowl prediction Lens, which enables users to test their forecasting powers around various game […]
A Guide to Marketing on Threads
Threads are now a trend on the social media scene, and they had made a serious noise in the last couple of weeks! Thread positions their self as an alternative to X (Twitter), this Meta-owned microblogging platform currently boasts more than 100 million downloads – with more joining the party each day. Since its launch […]
LinkedIn’s Rolling Out a New Sponsored Post Option to Maximize Content Benefits
LinkedIn unrolls a new ad consideration, with sponsored posts coming to all users, providing another way to generate leads from your LinkedIn content. In the above example, it shows, that now, when a company page posts an article to LinkedIn, admins will have the option to promote it, which will include the capacity to add […]
8 Visual Trends to Consider for Your Marketing in 2024
It’s time to give your branding a refresh! Below we will have a look at 8 visual trends that you need to consider for your marketing in 2024. As we already know, visual trends are always evolving, and while that logo and color palette that you came up with may have been cool back in […]
TikTok Launches 2024 Marketing Calendar to Assist Marketeers in Their Planning
TikTok has launched a new content planning guide for 2024, which includes all the key dates that marketers need to be aware of, along with various pointers and notes, to assist them in their campaign strategy. The new TikTok guide takes a different approach to the usual content calendar templates, with more focus on how […]