Social Media: Important Social Media Trends of Note for 2023
As we all know, social media usage behaviors are constantly changing, in subtle ways that may take a while to become obvious, thus in fast-moving shifts, these changes become rapidly the norm. After the arrival of the TikTok platform, the usage of short-form videos became the key trend across all social media platforms and it […]
Instagram: Adds New Comment Reply Option and Tests Star Sign-Related Stickers
The Instagram platform is adding a new way to interact with post replies, while at the same time experimenting with an interactive star-sign-based sticker, in order to facilitate more engagement. The platform after experimenting with the feature over the last few months, has now officially added the capacity to share comments from any public post […]
YouTube: New Themed Logo Redesign to Celebrate GRWM Creators
You are a fan of “Get Ready With Me” (GRWM) videos on YouTube as well? The platform launched a new themed logo redesign to celebrate those make-up and styling-focused tutorial videos. The GRWM genre is generating billions of views on YouTube, so the platform decided to pay tribute to its many GRWM creators, with a […]
Reddit: Expands Interest Targeting for Ads
Reddit is significantly expanding its interest targeting categories for advertisers, including a whole lot of new topics and subjects that will now be added to its interest targeting list. If you are not familiar with what exactly interest targeting is, Reddit’s new interest targeting shows your ads to people based on what they are interested […]
Digital Marketing: 5 In-Demand & Transferable Digital Marketing Skills
Digital marketers need to keep their skills fresh and relevant. Digital Marketing is an industry that constantly changes, it’s important for you to keep your digital know-how current and relevant so you can excel in your role and be attractive to potential employers in the future. Digital Marketing is the transferable nature of your skillset […]
TikTok: New Changes to EU Users, Which Will Could Impact Usage
TikTok decided to make a few changes for EU Users, thus this may impact usage. In alignment with the EU Digital Services Act, which imposes new operating conditions for digital platforms in order to better protect user privacy. These changes will significantly alter the EU user experience. EU users, if not already will be able […]
Social Media: Instagram Rolls Out Improved DM Control Options to Help Users Avoid Unwanted Contact
The Instagram platform is expanding access to its new DM control options, which are designed to help users avoid unwanted contact, mainly in the form of images and videos that they don’t want to receive. As shown in the above screenshots, the new restrictions, which Instagram first began testing back in June 2023, will mean […]
Customer Experience: Tactics to Get Great Customer Reviews
When it comes to a new business, every successful marketer knows that the advertising by word-of-mouth advertising trumps it all. When your prospective customers or clients hear the positive opinions of other customers it builds trust and influences decision-making in a way that regular advertising can’t do so. More specifically, customer reviews are the new […]
YouTube: Adds More TikTok-Like Options to Shorts, Including Collabs and Q&A Stickers
On YouTube Shorts consumption are rising too. YouTube platform is currently making a bigger move to take on TikTok head-to-head, with the addition of a range of new, TikTok-like features for Shorts that’ll bring the two platforms into closer parity. The first new YouTube feature is the ’Collab; feature which will enable you to record […]