Snapchat’s Super Bowl LVIII Activations Include AR Lenses and Spotlight Prizes
Snapchat announced new activations for the Super Bowl, including a range of AR features to help users show their fandom during the big game that will take place on Monday 12 of February. To begin with, Snapchat also offers new Super Bowl prediction Lens, which enables users to test their forecasting powers around various game […]
X Makes Its Vertical Video Feed Ads Available to All Advertisers
X announced that expands access to its new vertical video ads, which are displayed within its dedicated video feed, that’s activated when a user taps through on a specific video clip in-stream. Most probably you would assume that many people are watching videos in the app, given that the majority of X’s usage is in […]
A Guide to Marketing on Threads
Threads are now a trend on the social media scene, and they had made a serious noise in the last couple of weeks! Thread positions their self as an alternative to X (Twitter), this Meta-owned microblogging platform currently boasts more than 100 million downloads – with more joining the party each day. Since its launch […]
YouTube announced that Thumbnail A/B Testing Option Is Coming Soon
YouTube has announced some good news for YouTube creators. In June 2023, YouTube has previewed its coming A/B thumbnail testing option, which will provide another means to help creators optimize their content performance. As demonstrated in the above clip, YouTube’s thumbnail testing option will enable creators to upload three thumbnail variations for each video, then […]
Instagram Now Enables Users to Create Custom Sticker from Still Image Posts
Instagram added a new option that enables you to cut out elements of still image posts, which you can then re-use as stickers in your own Stories and Reels. As you can see in the example above, Instagram’s new “Create a cutout sticker” is available within the three dots menu display on any publicly posted […]
20 Content Prompts To Help Boost Your LinkedIn Presence in 2024
If you are looking to make LinkedIn your bigger focus this year, you are at the right place! Below we will have a look at 20 content prompts to help you boost your LinkedIn presence in 2024. The professional social network continues to grow and also continues to report increasing engagement over the years. Day […]
8 Visual Trends to Consider for Your Marketing in 2024
It’s time to give your branding a refresh! Below we will have a look at 8 visual trends that you need to consider for your marketing in 2024. As we already know, visual trends are always evolving, and while that logo and color palette that you came up with may have been cool back in […]
TikTok Launches 2024 Marketing Calendar to Assist Marketeers in Their Planning
TikTok has launched a new content planning guide for 2024, which includes all the key dates that marketers need to be aware of, along with various pointers and notes, to assist them in their campaign strategy. The new TikTok guide takes a different approach to the usual content calendar templates, with more focus on how […]
Adobe Highlights Rising Visual Trends in 2024 Creative Trends Report
If you are looking for creative inspiration for your 2024 strategic planning, Adobe has got what you need! Adobe has published its annual Creative Trends Report, which incorporates insights from Adobe’s 30 million+ Creative Cloud users, in order to determine rising visual styles of interest, that look set to resonate with audiences in the upcoming […]