Instagram Confirms That Profile Notes are Coming to All Users
Instagram has officially announced that Profile Notes will soon be available to all users, offering yet another way to utilize its conversation-starting feature to boost engagement. Profile Notes, as demonstrated in the provided example, will enable users to share updates or thoughts directly on their profiles, fostering interaction among connections. Additionally, friends will have the […]
Hootsuite moves into social listening with Talkwalker acquisition
Two prominent figures in the social media sphere are uniting, as Hootsuite reveals its acquisition ofTalkwalker, a social listening platform, for an undisclosed sum. This integration will empowerHootsuite’s 200,000 users have advanced data analytics capabilities, allowing them to establish keywordalerts for monitoring social mentions, expanding beyond the current functionalities available within theHootsuite dashboard. According to […]
Google Enhances Analytics Data Tracking to Ensure Consistency With Ads
Google has initiated a modification in Google Analytics to ensure more consistent data tracking across Google Ads and Analytics. This involves the introduction of “Key Events” to replace conversions for behavioral analytics purposes. According to Google: “Key events assist website and app owners in consistently measuring the most crucial behavior on their platforms, thereby enhancing […]
YouTube Introduces Feature for Displaying Clips Generated from Videos and Product Tag Notifications
YouTube has introduced a new feature that displays all clips created by viewers from your uploaded videos, alongside rolling out new alerts to assist brands in ensuring accurate product listing displays within the app. Starting with clips, creators can now navigate to the “Clips Library” within YouTube Studio to access a comprehensive listing of all […]
LinkedIn has added more AI-powered options to Its Recruiter Platform
Quite recently, LinkedIn has announced some new AI-powered elements for its Recruiter HR platform, including conversational prompts to help build recruiting projects, improved recruitment process including tracking, and AI recommendations for titles, descriptions, and skills in job Ads. To begin with, LinkedIn is adding AI-assisted elements to your Recruiter projects, which will make it easier […]
Reddit announced a partnership with Google on a new data-sharing Deal
Google has made its next strategic move and shores up its Search business, via a new deal with Reddit. The new partnership will give Google exclusive access to Reddit’s data for use in Search and within its generative AI projects. In recent reports, it has been circulated that Reddit had signed a new deal to […]
Snapchat Announced New Partnership with Fospha to Provide More In-Depth Campaign Analytics
Snapchat has announced a new partnership with digital measurement platform Fospha which will facilitate more advanced tracking of campaign performance within the app. Snapchat stated that: “[The partnership will] help marketers measure the impact and effectiveness of their Snapchat campaigns, with an emphasis on cross-marketing ROAS. Fospha leverages a combination of Multi-Touch Attribution (MTA) and […]
YouTube Added New Music Remix Options for Shorts
YouTube has announced a range of new music remix options for Shorts (clips), which came out right after TikTok lost its access to tracks from Universal Music due to a payment dispute. As you can see in the example above, YouTube users now can tap the “Remix” button on any music video clip within the […]
Tiktok’s Testing a New Way To Facilitate Engagement Between Creators and Paying Subscribers
TikTok is testing a new live engagement feature called “Sub Space”, which is a subscriber only, chat-like addition that’ll ideally help to incentivize more sign-ups, by giving paying subscribers dedicated focus in live chats. As you can see in the above screenshots, shared by Jonah Manzano, Sub Space is a new option within TikTok’s Live […]